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Personas—The Way to Understand Your Market Segment

Personas are a way to understand your market segment. I’ll bet you think you know all about personas. But do you have th …

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by Jaco Grobbelaar
5 min read
Thu, Jan 17, 2013 @ 05:55 AM
BroadVision Marketing in Petaluma CA Marketing in Petaluma CA
target segment personas persona

The Press Release is Dead!

Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last Apr …

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by Jaco Grobbelaar
3 min read
Mon, Jan 14, 2013 @ 05:55 AM
BroadVision Marketing in Petaluma CA Marketing in Petaluma CA
press release press releases

How Do I Analyze Our Current Internet Marketing Site Efforts?

It’s the start of a new year. Time to see what progress you made on your internet marketing site efforts if you haven’t …

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by Jaco Grobbelaar
4 min read
Thu, Jan 10, 2013 @ 05:50 AM
BroadVision Marketing in Petaluma CA Marketing in Petaluma CA
internet marketing site analytics

Having the Right Mindset -- 2nd Rule in the Marketing Ball Game

by Jaco Grobbelaar, owner of BroadVision Marketing and Robert Middleton, owner of Action Plan Marketing If marketing is …

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by Jaco Grobbelaa
4 min read
Tue, May 01, 2012 @ 08:10 PM
BroadVision Marketing in Petaluma CA Marketing Plan
marketing ball game

Skills for Playing the Game of Marketing Ball

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing If you're a prof …

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by Jaco Grobbelaa
4 min read
Thu, Apr 26, 2012 @ 08:33 PM
Robert Middleton Petaluma CA. Jaco Grobbelaar
BroadVision Marketing in Petaluma CA Marketing Plan Marketing Principles