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If Content Is King, Then Content Strategy Is The Shogun (Clone)

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content …

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5 min read
Thu, Apr 22, 2021 @ 11:25 AM

Using EBooks In Your Content Marketing

There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.

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6 min read
Wed, Mar 20, 2019 @ 12:29 PM

Content Writing 101: Why Your Words Matter

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your websi …

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6 min read
Wed, Mar 06, 2019 @ 04:27 PM

Using Case Studies To Boost Your Inbound Marketing

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to …

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5 min read
Wed, Feb 13, 2019 @ 01:01 PM

An Effective Strategy To Promote Your Company

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is …

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4 min read
Wed, Jul 11, 2018 @ 07:32 AM

3 High-Level Tips For Your Content Marketing In 2018

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content …

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4 min read
Mon, Jul 09, 2018 @ 07:30 AM

How To Build Your Brand With Content Marketing [Part 1]

Brand building is nothing new in the marketing and business world. But it has taken on a new life of sorts in recent yea …

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5 min read
Wed, Jun 13, 2018 @ 12:34 PM

5 Goals To Target With Your Content Marketing Strategy

All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content a …

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4 min read
Thu, Aug 31, 2017 @ 11:10 AM

10 Statistics That Prove Content Marketing Rocks

We see 'content marketing' as a foundation for inbound marketing. And the numbers show it works and in a big way! Okay. …

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3 min read
Fri, Aug 25, 2017 @ 11:23 AM

7 Prinicples For A Great Business Blog And Successful Posts [Tips]

There's many ways to write a business blog and creating a "great" one can be a challenge. But that's what you need for a …

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7 min read
Wed, Aug 16, 2017 @ 09:02 AM