Digital Marketing: What Matters
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …
Marketing Syntax - The Language of Marketing
Did you know that Marketing has a very specific language and syntax? The purpose of this language is to get attention, g …
Attentionomics: An idea proposed by Steve Rubel
What do you get when you link attention with economic value creation? Attentionomics, which Steve Rubelsays is a combina …
Using Social Media That Matters
If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social …
Video: The King Of Visual Content
The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waitin …
Facebook Remarketing And The Costs Of Social Media
If you are like most Americans – around 70 percent of them, to be exact – you use social networking sites such as Facebo …
Leveraging Social Media With Your Inbound Marketing
Social media has almost eclipsed the Internet landscape with it's obvious popularity. This is good news for businesses u …
Maximize Your Visual Content Efforts With Online Tools
We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generat …
Use Infographics As Visual Content To Boost Traffic And Shares
Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual …
5 Content Types That Get Shared [Tips]
Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts int …