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BroadVision Marketing Blog

How To Build Your Brand With Content Marketing [Part 1]

Posted by Jaco Grobbelaar on Wed, Jun 13, 2018 @ 12:34 PM

Brand building is nothing new in the marketing and business world. But it has taken on a new life of sorts in recent years and it seems that everyone wants to help you "build your brand." While this is a good thing, the truth is that there are "home-grown" ways for you to build your own brand.


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Topics: Branding, brand awareness, Brand, Content Marketing Strategy, content creation

3 Common Content Marketing Mistakes To Avoid

Posted by Jaco Grobbelaar on Wed, Feb 18, 2015 @ 10:30 AM

Using social media and publishing content is a must for most businesses today. The old saying that "Content is King" has a great deal of truth to it. Content drives SEO results, attracts visitors, and communicates your brand and your product, or service, offerings.

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Topics: brand awareness, content marketing, social media marketing

Ideas to Help You Develop a Media Strategy for Your Blog

Posted by Jaco Grobbelaa on Thu, Jul 28, 2011 @ 11:45 PM

[caption id="" align="alignright" width="193" caption="Google search"] [/caption]

Now that you have decided to write a blog for your business, you go on line and ask Google to do a general search on your product. What’s this? There are millions of blogs on the internet and it looks like millions about your product. One look at the competition and you are tempted to head for the hills.

But don’t do that. You can compete if you spend the time to create informative blog posts. This is not just a business whim, but a strategic point of your marketing campaign. If you want to be successful, you have only to take the time and effort to write content about your product. Before you start you might want to spend time answering some questions that will help you develop your strategy and actually help you write.

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Topics: Social Media, Marketing Principles, marketing, Business, Branding, Using Different Media, blog, Blogging, Search Engine Optimization, Google, Google Search, Customer, Marketing and Advertising, clients, readers, social media strategy, product, informative posts, brand awareness

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