BroadVision Marketing Blog

Occasionally we hear from Ann Mullen, team member here at BroadVision Marketing, on her unique perspective concerning local inbound marketing. In this article she gives a local inbound marketing tip that considers all the different ways that a customer interacts with a business before becoming a customer. Ann reminds us that the last online place a person visits before buying a product or service is not the only place that person interacted with the business. Let's hear how Ann puts it.--Jaco

Topics: BroadVision Marketing, Petaluma CA, inbound marketing agency, clients, local inbound marketing tip

[caption id="" align="alignright" width="203" caption="Image via CrunchBase"] [/caption]

What do you do to see how your website is doing? I have read about Google Analytics, various ROI statistics and Alexa numbers. I don’t remember who suggested using Alexa numbers, but I liked the idea of simplicity. So without too much research I got an Alexa toolbar where the Alexa number of any website shows up and I began collecting data for five websites.

Topics: Alexa Internet, Alexa Toolbar, WWW, Internet Explorer, Google Analytics, Toolbar, website, clients, Marketing Plan, Social Media, Marketing Principles, Blogging

[caption id="" align="alignright" width="193" caption="Google search"] [/caption]

Now that you have decided to write a blog for your business, you go on line and ask Google to do a general search on your product. What’s this? There are millions of blogs on the internet and it looks like millions about your product. One look at the competition and you are tempted to head for the hills.

But don’t do that. You can compete if you spend the time to create informative blog posts. This is not just a business whim, but a strategic point of your marketing campaign. If you want to be successful, you have only to take the time and effort to write content about your product. Before you start you might want to spend time answering some questions that will help you develop your strategy and actually help you write.

Topics: marketing, Using Different Media, Marketing and Advertising, Google, Google Search, Customer, readers, social media strategy, product, informative posts, brand awareness, blog, clients, Search Engine Optimization, Social Media, Marketing Principles, Business, Branding, Blogging