Having a solid marketing strategy is essential for growing your business. But there are other ways you can promote your business, as well.
There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.
social media marketing,
word of mouth,
Once you understand the basics of Marketing Syntax, you have the building blocks that enable you to create marketing messages that actually communicate the true value you offer.
What do you say when someone asks you what you do? This is a great opportunity to use Your Core Marketing Message, utilizing Marketing Syntax. The combination of Target - Problem - Outcome - Story will typically get more attention and interest than talking about your process, benefits and features.
The formula is:
What do you do?
We/I work with _______________ (This Target Market ) __________________________
Who __________________ (Have this Problem or Challenge) ______________________
How do you do that?
We/I help them get _____________ (Ultimate Outcome) __________________________
Tell me more
A good example is ______________ (Success Story) ______________________________
Now try creating your own Audio Logo.
Did you know that Marketing has a very specific language and syntax?
The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action.
But most of us dont understand this language or even realize that it exists. I call this language Marketing Syntax and this is how it works: Its simply a matter of putting your marketing communication in the right order. The correct order of your marketing ideas always gets better results than if the ideas are in the wrong order.
Marketing Syntax for verbal communications:
1. Target - Who are your ideal clients?
2. Problem What is your prospects issue or challenge?
3. Outcome What result or outcome would they prefer?
4. Story (Proof) Stories or case studies of moving from problem to outcome.
Your Marketing Message is the complete message that needs to be consistently communicated to your prospects and clients.
What's your marketing message?
Does it clearly communicate who you are, what you do and the benefit you bring to your clients?