There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!
Posted by Jaco Grobbelaar on Wed, Feb 27, 2019 @ 12:30 PM
Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan
Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing
Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy
Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM
Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation
Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM
Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution
Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM
Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution
Posted by Jaco Grobbelaar on Wed, Jul 11, 2018 @ 07:32 AM
It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.
Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion
Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM
One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.
Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy
Posted by Jaco Grobbelaar on Fri, Jul 28, 2017 @ 09:44 AM
The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.
Topics: inbound marketing strategy, Marketing Plan, affordable internet marketing, SEO strategy, affordable local seo
Posted by Jaco Grobbelaar on Fri, May 05, 2017 @ 09:03 AM
[A previous version of this post was published in June 2016. Some things never go out-of-date!]
Topics: Internet Marketing Strategy, Marketing Plan, affordable internet marketing, Marketing strategy, sample marketing plan