BroadVision Marketing Blog

 

Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!

 

Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?

 

Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.

 

Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

Topics: content marketing, inbound marketing, Marketing Plan, Content Marketing Strategy, content distribution

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy

If you are marketing your business, you are very likely engaged in local SEO and maybe even inbound marketing. But is your approach strategic and planned? 

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

Topics: inbound marketing strategy, Marketing Plan, affordable internet marketing, SEO strategy, affordable local seo