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Effective Local SEO And Inbound Marketing Are Not Random Activities
[This article was originally published in July 2017 and has been updated and revised.] If you are marketing your busines …
A Marketing Strategy Or Random Acts Of Marketing?
Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what …
An Optimized Homepage As Part Of A Marketing Plan
It's a new year and odds are you're considering a complete website redesign. This could be a great idea especially if yo …
How do you sell a tube of toothpaste? Part 1 of a three-part discussion
Guest Blogger Ann Mullen When advertising began at the end of the 1800s, it was enough to just put a drawing of the item …
3 Steps To Achieving Your Marketing Objectives
There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have …
Digital Marketing 101: Strategy Vs. Plan
For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and de …
Content Marketing And Goal Setting
Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clea …
Marketing Plans: If It's Not Documented, It Won't Work
There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deep …
Video Marketing: Should Your Brand Go There?
Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But …
Your Content Marketing Strategy Needs A Plan. Seriously.
Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content …
