BroadVision Marketing Blog

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.

 

Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing

LinkedIn has become an essential element for businesses and professionals. And, in addition to great profiles, businesses need a great LinkedIn Company Page.

 

Topics: social media strategy, inbound social media marketing, Best LinkedIn Tips, LinkedIn Company Page, linkedin for business

Content and strategy go together for an effective marketing plan. And getting the word out there about your business is the main objective.

A Real and Effective Strategy for Promoting Your Company

Topics: social media strategy, attract customers, inbound marketing, content, referrals, testimonials

A Sample Marketing Plan and Inbound Marketing

A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.

Topics: social media strategy, inbound marketing, Marketing Plan, infographic, Marketing strategy

An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.

Topics: email, social media strategy, inbound marketing strategy, blog posting, inbound marketing campaign creation, infographic

Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer responsible for some or all of the marketing in the company. And chances are you are involved in some level of "Inbound Marketing" whether you realized it or not.

Topics: outbound marketing, social media strategy, Advertising and Marketing, inbound marketing

We recently had a problem trying to verify our HubSpot website on Pinterest. Other HubSpot users have had to call HubSpot for help converting their Pinterest personal account into a business one, according to a HubSpot tech I spoke to recently. As a social media strategy Pinterest articles are really popping this season. The next-to-brand-new social media platform is being hailed as the one driving more referral traffic than Google+, LinkedIn and YouTube combined. As a social media strategy Pinterest has the ability to direct more traffic to a website especially since it introduced business pages November 2012. Now it has added an analytics feature that is getting a lot of buzz, but evolving to a Pinterest account can be a daunting journey.

Topics: social media strategy, Pinterest, inbound marketing agency Petaluma CA, BroadVision Marketing Petaluma CA

Do you feel like you want to scream when you think about another article on how to create a social media strategy? Sarah Mitchell says she does in her article Why Creating A Content Marketing Strategy Is A Big Waste Of Time. Sarah says that social media isn’t worth anything without content unless you like to shoot the breeze. If you feel like screaming at yet another social media strategy blog, you are not alone. I don’t see how anyone can separate social media and create a strategy for it without connecting it to the other arms of the triumvirate--content and Search Optimatization (SEO), which all go everywhere or should. All three need to be interconnected to come up with a social media strategy that’s worth anything. Then you need to consider that social media has become a sales tool and a search tool in your social media strategy.

Topics: social media strategy, BroadVision Marketing in Petaluma CA, Inbound marketing agency in CA, Social Media

[caption id="" align="alignright" width="193" caption="Google search"] [/caption]

Now that you have decided to write a blog for your business, you go on line and ask Google to do a general search on your product. What’s this? There are millions of blogs on the internet and it looks like millions about your product. One look at the competition and you are tempted to head for the hills.

But don’t do that. You can compete if you spend the time to create informative blog posts. This is not just a business whim, but a strategic point of your marketing campaign. If you want to be successful, you have only to take the time and effort to write content about your product. Before you start you might want to spend time answering some questions that will help you develop your strategy and actually help you write.

Topics: marketing, Using Different Media, Marketing and Advertising, Google, Google Search, Customer, readers, social media strategy, product, informative posts, brand awareness, blog, clients, Search Engine Optimization, Social Media, Marketing Principles, Business, Branding, Blogging