BroadVision Marketing Blog

We have been working on the idea of doing your social media work yourself. I have been telling you uncompromising truths about the process of successfully marketing yourself. These things are what marketing companies like BroadVision Marketing do for companies who don’t have the time, the resources or the desire to do-it-yourself.

The last blog I wrote we were talking about a simple system to tell if you are moving into a better ranking. We decided to use the Alexa number system, which for all its faults does provide a simple measurement of motion.

Topics: marketing, Using Different Media, Uniform Resource Locator, StumbleUpon, OnlyWire, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Yelp

Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them,  and how can you figure out which ones to use?

Defining keywords, keywords define search

People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.

Topics: Google, Web search engine, WordPress, Uniform Resource Locator, Keywords, Kevin Sinclair, website, Marketing Plan, Search Engine Optimization, Social Media, Marketing Principles

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As QR codes become more common you are going to see them used in many creative ways.  I just started looking for them, using them and I am fascinated.

Here is a list of some of the ways you might want to use them for your business.

Topics: Marketing and Advertising, Uniform Resource Locator, Advertising and Marketing, Mobile phone, Business card, QR Code, Quick Response Code, Barcode, mobile marketing, Social Media, smartphone

What is the mobile web? I have never heard this term before I found an article about it. The mobile web is the next step in computing. There are expected to be more smart phones sold this year than computers. Vendors need to gear up to use the mobile web to sell their products.

Knotice has produced an elegant whitepaper talking about how vendors can use the power of the mobile web. “Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy,” the introduction says. The key for businesses? Using the mobile web in a “purposeful and relevant manner” to better serve customers.

Topics: Uniform Resource Locator, QR Code, IPhone, Mobile Web, Knotice, SMS, Facebook, mobile marketing, Social Media, smartphone

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How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter,  and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “sharing.”

You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.

Topics: Using Different Media, YouTube, Uniform Resource Locator, Brand, sharers, influencers, Meteor Solutions, super influencers, Subway, Facebook, Social Media, Marketing Principles, Branding, Twitter