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Attribution -- Tracking Points of Contact Before a Conversion
I have been wondering exactly how to count the many points of touch or contact a potential client has before becoming a …
Inbound Marketing – Giving Away Products on Your Landing Pages
Earlier this year we published a post on Landing Pages Make Me an Offer 40+ where we discussed the importance of landing …
There are Sales Funnels and There are Sales Funnels and . . .
Guest Blogger: Ann Mullen You can go look at sales funnels for yourself on Google Images any time you want, but I though …
Inbound Marketing's Dance: Activity of the Leads
Do you fully understand the steps which your leads go through and how they react to each step? This process is actually …
Inbound Marketing Advice: A Beginner's Guide to Lead Segmentation
As an online marketer one of your goals is to get leads into your business. This can be achieved in various ways includi …
Local Inbound Marketing: To Backlink or Not to Backlink—That is the Question
I am a backlink addict. I look at how many there are on different blogs and worry that we are not keeping up. I have rea …
16 Items that Define a Marketing Campaign
Have you ever sat down to a meeting where you had a very good idea of the topic only to hear what sounded like a foreign …
Inbound Marketing: After You Land a New Lead, What's Next?
Part of the inbound marketing puzzle is to consistently identify and attract new leads. As you develop successful method …
Infographic-Local Inbound Marketing: Know Your Target Market--Boomers
What do Bill Gates, the late Steve Jobs, “internet founder” Al Gore and a local inbound marketing strategy all have in c …
Inbound Marketing: Do You Put Enough Thought and Effort Into Comments?
Are you in the habit of leaving comments on blog posts that you read regularly? If so how much thought and effort do you …
