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Case Study: Branding Changed While the Brand Remained the Same
A brand is an object and branding is an act, just like branding a horse is an act. The brand is the mark that goes on th …
Brand and Branding
A few years ago I was in a seventh grade classroom where the students were studying the American West in the 1800s. A ma …
Four Jobs You Must Perform to Retain Your Hard-Earned Followers
Having achieved consistency in posting new material to your blog, Facebook Fan Page and Twitter, you might think that al …
Three-Part Plan to Using Consistency to Grow Your Business
[caption id="attachment_2961" align="alignleft" width="263" caption="Consistency"] [/caption] Believe it or not, being c …
Marketing Coaching Services from BroadVision Marketing
Fast Track to More Clients Marketing Coaching Program Are you ready to take your business and marketing to the next leve …
2012 B2B Content Marketing as Surveyed by Content Marketing Institute and MarketingProfs
By Guest Blogger Ann Mullen [caption id="" align="aligncenter" width="336" caption="Business-to-Business"][/caption] The …
Many Marketing Agencies Arent Taking Social Media Seriously
[caption id="" align="alignleft" width="260" caption="What marketers see when a person "likes" a page"][/caption] Here a …
Sneaking in an ad: Facebook 2012
What do you do if you are a huge business, you did not meet your 2011 revenue targets and you need to produce some reven …
Focus
[caption id="" align="alignright" width="250" caption="Turn it off during Focus hours"] [/caption] From Andy Sernovitz’s …
