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10 Reasons Why Content Marketing Works

Updated Dec. 2023 Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 …

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10 min read
Thu, Apr 28, 2022 @ 05:00 AM

Being Conned by Misleading Advertising Claims

Advertising claims are not what they appear to be. While we tend to look at ads as ineffective, advertisers know better. …

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4 min read
Sun, Apr 03, 2022 @ 09:16 AM

Marketing Strategies: Demand Generation vs. Lead Generation

How many of you, business people out there, are confused about the difference between lead generation and demand generat …

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11 min read
Thu, Jan 06, 2022 @ 02:43 PM

3 Main Steps To Achieving Your Marketing Objectives

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have …

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8 min read
Mon, Oct 04, 2021 @ 02:08 PM

Marketing Strategist Philip Kotler

Introducing Marketing Strategist Philip Kotler. This video was part of a talk given by marketing strategist Professor Ph …

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2 min read
Mon, Sep 06, 2021 @ 02:21 PM

If Content Is King, Then Content Strategy Is The Shogun

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content …

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5 min read
Fri, Jun 25, 2021 @ 05:00 AM

If Content Is King, Then Content Strategy Is The Shogun (Clone)

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content …

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5 min read
Thu, Apr 22, 2021 @ 11:25 AM

Internal, Inbound and Outbound Links vs. Inbound and Outbound Marketing

I have been stumbling over the words “internal”, "inbound" and “outbound” for the last few weeks and it seemed that no o …

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2 min read
Sun, Mar 28, 2021 @ 02:40 PM

Best Practices For Your Inbound Marketing

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the ma …

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4 min read
Sun, Mar 28, 2021 @ 09:03 AM