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What is the Difference Between Brand and Branding?

[caption id="" align="alignright" width="168" caption="Which is your favorite?"] [/caption] A few years ago I was in a s …

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by Jaco Grobbelaar
3 min read
Tue, May 24, 2011 @ 08:41 PM
Social Media Marketing Principles

Branding for Beginners

[caption id="" align="alignright" width="150" caption="Cheerios-made with whole grains"] [/caption] You want to go into …

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by Jaco Grobbelaar
2 min read
Sun, May 22, 2011 @ 11:35 PM
Social Media Marketing Principles

What are Social Listening Strategies and the Voice of the Customer?

[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption] Have you been in business all y …

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by Jaco Grobbelaa
2 min read
Tue, May 03, 2011 @ 07:30 AM
Customer Online Communities
VoC Hearing (sense) Voice of the Client Marketing Plan Facebook internet marketing Social Media Marketing Principles Business Twitter

Marketing Message - The “Audio Logo”®

What do you say when someone asks you what you do? This is a great opportunity to use Your Core Marketing Message, utili …

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by Jaco Grobbelaar
1 min read
Tue, Jan 18, 2011 @ 11:27 AM

Marketing Syntax - The Language of Marketing

Did you know that Marketing has a very specific language and syntax? The purpose of this language is to get attention, g …

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by Jaco Grobbelaa
1 min read
Tue, Jan 18, 2011 @ 11:08 AM

The 7 Principles for Attracting More Clients

If you are going to attract more clients to your professional service business, you must market those services. But you …

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by Jaco Grobbelaa
1 min read
Tue, Jan 18, 2011 @ 10:53 AM
Professional Services Provider Professional Service Provider
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