Many marketing firms offer inbound marketing services. But that doesn't make them a good inbound marketing firm. How can you know?
Every business owner wants to save money with marketing. And every small business owner outsourcing their marketing wants to know they are getting their money's worth. While saving money on your marketing efforts is a good thing (a great thing really!) hiring the wrong firm can turn out to be an expensive option.
Yes, there are options out there that promise great results for small fees. It seems that everyone in the marketing industry is offering inbound marketing. And they all look the same.
But the reality is in the actual results.
The problem is that, if you are trusting an agency to provide quality results without knowing if they know how to deliver, you are potentially losing money. Inbound marketing is not a commodity that can just be added to "the services mix" being offered to clients.
So how can you know if the firm you are considering for inbound marketing services is actually a good one?
What Makes for a Good Inbound Marketing Firm?
What should you look for when choosing a good inbound marketing service?
While you want to avoid the obviously "cheap" firms luring you, you also don't want to sell the farm for some premium, "everything but the kitchen sink" bundle of services that your business may not really benefit from.
And with that in mind, here is a graphic checklist illustrating five main indicators to look for:
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Should You Use an Full-Service Agency for Inbound Marketing?
That's a great question and a valid one.
Surely content creation and inbound marketing are tasks any capable business owner can manage? Is it really necessary to outsource these functions to a third party, no matter how good they are?
Well, yes and no.
Yes, you probably can do your own inbound marketing. But do you really have the time, resources, and knowledge to make it happen? The truth is that most companies don't. From both a resource allocation perspective and a cost-effectiveness perspective, it makes more sense to enlist the aid of a good outside team. But you want to make the right choice.
There is a dynamic at work in daily lives known as "social proof." Wikipedia says this about it:
"Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation."
In other words, humans are prone to do certain things, or make certain decisions, based on what they think everyone else who seem to know better is doing. But the problem is that social proof is relative, subjective, and often unsubstantiated.
What does this have to do with choosing an inbound marketing agency? Simply this: don't believe everything you hear from others. Look for proof of performance, proof of industry knowledge, and proof of trust.
A Local Agency for Your Marketing Services
Fortunately, you don't have to attempt this on your own! Your options for implementing a successful inbound marketing strategy include turning to a professional firm that can work with you to maximize your efforts.
A qualified agency like BroadVision Marketing will develop a road map with an implementation time line, marketing milestones, and key deliverables. Using this road map we will create the framework and structure for us to work with you and help you to achieve your marketing goals.
Get your Free Complimentary Inbound Marketing Session to help you make an informed decision or call BroadVision Marketing at 707-799-1238.