BroadVision Marketing Blog

[This article was originally published in November 2022 and has been updated and revised.]

Despite the reality that the world of digital marketing is never static, but always changing and dynamic, search engine optimization (SEO) remains one of the most critical components for businesses aiming to grow their online presence.

However, without the right SEO tools, it can quickly become overwhelming. There are dozens of platforms that promise to make SEO easier, but which ones are absolutely essential for right now?

Topics: Landing page optimization, backlinks, keyword research, off page seo, analytics, SEO, SEO company, SEO strategy, on page SEO, SEO tools

[This article was originally published in February 2024 and has been updated and revised.]

Content marketing has been a powerful force in the realm of digital marketing for decades. And today it is more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is the core component of successful digital marketing practices.

Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Marketing strategy, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

 

[This article was previously published in December 2023 and has been revised and updated.]

Whether it's simply your home page, or a series of specialized destination pages, having optimized landing pages are key elements of an effective local SEO strategy.

If you are a local "brick-and-mortar" business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. and local SEO landing pages will help you to be found locally.

Topics: CTA, Landing page optimization, Landing pages, local inbound marketing, local SEO, local seo marketing, local seo basics, AI, GMB, Google My Business

[This article was last published in October 2023 and has been expanded and revised.]

Content marketing for nonprofits is highly effective. As nonprofits still have to "market" their message, a nonprofit content marketing strategy is key. 

For some, the terms "marketing" and nonprofit organizations seem contradictory and somehow crass. But, at its core, marketing is simply promoting what you have to offer. And most nonprofits have much to offer!

Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video, nonprofits

[This article first appeared here in September 2017 and has been updated and revised for 2024.]

Content marketing can be a highly effective approach for your business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action, of CTA, anyway?

Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

[This article first appeared here in August 2020 and has been updated and revised for 2024.]

Let's just say it right at the start: Blogging can be a powerful marketing tactic.

However, the truth is far more than that because business blogging is far more than a tactic. It's actually a strategic communication channel for your brand.

Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy

[This article was published in January 2019 and has been updated, revised, and expanded.]

If there is one thing that business owners and marketing professionals have learned over the last decade or so is that video rocks! Especially short form video.

People love to watch video and incorporating this visual powerhouse into your digital marketing is a surefire tactic for attracting attention and driving traffic to your website. 

Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video

[This article was first published in May 2016 and has been updated, revised, and expanded.]

There are likely no other proven ways to create prospects that are favorable to your brand and ready to buy than through referrals. Even on the Internet.

When someone we trust recommends a product or service that we need, our natural tendency is to give that referral our first consideration. That's the innate power of referrals.

Topics: inbound marketing, marketing site traffic, internet marketing, Social Media, affordable internet marketing, referrals, reviews, word of mouth

[This article was first published in October 2017 and has been updated, enlarged, and revised.]

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. 

Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

[This article was originally published in December 2018 and has been updated and revised.]

Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!

But it is still a powerful tool and email marketing can be used in a number of surprising ways.

Topics: content marketing, Email lists, email marketing, lead magnet, list building, email marketing strategy