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BroadVision Marketing Blog

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, May 31, 2023 @ 11:45 AM

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

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Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

Want To Attract Leads? Use A Lead Magnet!

Posted by Jaco Grobbelaar on Tue, May 16, 2023 @ 05:00 AM

[This article first appeared here in March 2019 and has been updated and revised.]


Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.

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Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

On-Page Optimization for Local SEO: Best Practices for Your Website

Posted by Adam S on Wed, May 10, 2023 @ 09:43 AM

Are you a small or medium-sized business struggling to attract local customers and looking for an effective solution? Sounds like you could use a little help with on-page optimization for local SEO. 

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Topics: Search Engine Optimization, local seo company, local seo service, local seo marketing, affordable local seo, local seo basics

Boost Your Website's Ranking with Effective SEO Optimization Services

Posted by Dean Sander on Mon, May 01, 2023 @ 02:15 PM

Are you struggling to get your website noticed in the sea of online competition? Do you feel like your business isn't reaching its full potential?

The solution lies in effective SEO optimization services. 

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Topics: Advertising and Marketing, SEO

5 Steps For Creating A Powerful Inbound Marketing Blog

Posted by Jaco Grobbelaar on Fri, Apr 28, 2023 @ 10:28 AM


Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.

Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.

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Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog

Is Inbound Marketing Right For Your Business?

Posted by Jaco Grobbelaar on Tue, Apr 18, 2023 @ 05:00 AM

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content. 

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Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing

Local 101: Local Keyword Research - Finding the Right Search Terms for Your Business

Posted by Adam S on Fri, Apr 14, 2023 @ 07:10 AM

Are you struggling to get your business noticed in local search results? It all starts with using the right keywords. Local keyword research is an essential part of any successful SEO strategy, but it can be overwhelming if you don't know where to start. 

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The Crucial Role of Mobile Responsiveness for SEO

Posted by Dean Sander on Mon, Apr 03, 2023 @ 11:04 AM

As the world increasingly goes mobile, it's more important than ever for businesses to have a responsive website. That means your website should be optimized for mobile devices, so that users can have a good experience no matter what device they're using.

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Topics: Google Search

Efficient Marketing: Outsourcing Lead Generation

Posted by Jaco Grobbelaar on Mon, Mar 27, 2023 @ 05:00 AM

[This article first appeared here in May 2016 and has been updated and expanded.]

Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.

But this approach can be a challenge for smaller companies and start ups.

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Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation

Inbound Marketing Services and Your Blog

Posted by Jaco Grobbelaar on Fri, Mar 24, 2023 @ 05:00 AM


[This article was originally published in October 2015 and has been updated and expanded.]

For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.

However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?

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Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services

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