BroadVision Marketing Blog

It's not an overstatement to stay that video is probably the most powerful medium on the Internet. And using video in your inbound marketing strategy can supercharge your results.

 

 

Like any other tactic and content format, video by itself does not make up a marketing strategy. It is merely a component of a strategy. That being said, when it's done well and effectively, video can help drive massive amounts of visitors to your site.

Topics: inbound marketing strategy, Video Marketing, video, marketing trends, native video

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

Topics: landing page, website traffic, inbound marketing, SEO, homepage

If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.

 

Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet

There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.

 

Topics: thought leadership, content creation, lead generation, ebooks, ebook

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

 

Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

Your written content does not have to be Pulitzer Prize quality stuff. But what you say and how you say it on your website and blog is critical.

 

Topics: content marketing, Keywords, Writing, content creation, featured snippets

There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!

 

Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

Topics: content marketing, Video Marketing, video, visual content, native video

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!

 

Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies

 

Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy