[This article first appeared here in September 2017 and has been updated and revised for 2024.]
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action, of CTA, anyway?
Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy
[This article first appeared here in August 2020 and has been updated and revised for 2024.]
Let's just say it right at the start: Blogging can be a powerful marketing tactic.
However, the truth is far more than that because business blogging is far more than a tactic. It's actually a strategic communication channel for your brand.
Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy
[This article was published in January 2019 and has been updated, revised, and expanded.]
If there is one thing that business owners and marketing professionals have learned over the last decade or so is that video rocks! Especially short form video.
People love to watch video and incorporating this visual powerhouse into your digital marketing is a surefire tactic for attracting attention and driving traffic to your website.
Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video
[This article was first published in May 2016 and has been updated, revised, and expanded.]
There are likely no other proven ways to create prospects that are favorable to your brand and ready to buy than through referrals. Even on the Internet.
When someone we trust recommends a product or service that we need, our natural tendency is to give that referral our first consideration. That's the innate power of referrals.
Topics: inbound marketing, marketing site traffic, internet marketing, Social Media, affordable internet marketing, referrals, reviews, word of mouth
[This article was first published in October 2017 and has been updated, enlarged, and revised.]
The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types.
Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy
[This article was originally published in December 2018 and has been updated and revised.]
Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!
But it is still a powerful tool and email marketing can be used in a number of surprising ways.
Topics: content marketing, Email lists, email marketing, lead magnet, list building, email marketing strategy
[This article was first published here in September 2017 and has been updated and revised.]
Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.
There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53 seconds. Your goal, however, is to keep them engaged!
Topics: website traffic, homepage, local SEO, user experience, website design, local seo marketing, affordable local seo, on page SEO, local seo basics
Topics: SEO, affordable SEO, local SEO, SEO strategy, local seo marketing, affordable local seo, local seo basics
[This article was first published in August 2018 and has been updated and revised for 2024.]
Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.
The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.
Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video
[This article was first published here in February 2021 and has been revised and updated.]
Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses. Especially the website's blog.
Unfortunately, there is constant pressure on business owners and their marketing staff to get their website seen by more people. But just how to make that happen predictably?
Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic, authority content