How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.
Topics: demand generation, Online Communities, lead generation strategy, Internet Marketing Strategy, Social Media, demand generation strategy, lead generation, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy.
The problem that arises for many marketers, however, is that they tend to start the process backwards. In other words, their tendency is to simply start with their proposed budget and use that to dictate what they can or can't do with marketing.
But this is not only unnecessarily limiting, it is short-sighted and focuses on the wrong parameters.
While it is true that your budget will, in fact, be a real determining factor in what tactics you can afford to employ and what resources you can actually make use of, it should not be the overriding factor. Flexibility, creativity, and agility may be required to "do more with less" when it comes to an affordable and effectivemarketing strategy. But without clear cut goals, or objectives, and a clearly defined plan of action and accountabilities, any money you do have will be poorly spent.
Remember, your marketing efforts are not like a pasta kitchen: you cannot afford to simply "throw spaghetti on the wall to see what sticks." You must plan, allocate, monitor and measure everything. And that requires planning beyond simply setting a budget.
Topics: Online Communities, digital marketing objectives, Marketing Objectives, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
I have been stumbling over the words internal, "inbound" and outbound for the last few weeks and it seemed that no one could explain why. I have finally figured this mystery out.
There are internal, inbound and outbound links" and inbound and outbound marketing. Links and marketing are entirely different things with the some of the same words just made to trip people up.
Here are the tricks: Links refer to sites that are not on the current blog post. Marketing is about how we send out the message that we have a product or service for sale.
Confused yet?
Topics: outbound marketing, San Francisco Inbound Marketing Agency, outbound links, Online Communities, inbound backlinks, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, inbound, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
