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BroadVision Marketing Blog

Content Marketing - Art Or Science?

Posted by Jaco Grobbelaar on Wed, May 09, 2018 @ 10:55 AM

Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both. 

What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.

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Topics: content marketing, analytics, Target Audience, content distribution, infographic

How Do I Analyze Our Current Internet Marketing Site Efforts?

Posted by Jaco Grobbelaar on Thu, Jan 10, 2013 @ 05:50 AM

It’s the start of a new year. Time to see what progress you made on your internet marketing site efforts if you haven’t kept up with it more often. How you analyze current internet marketing site efforts can give you insights into what you accomplished last year, including what worked and what needs work in order to optimize your current internet marketing site efforts. If you have not been paying attention to this on a daily to monthly basis, you have no hard facts to tell you if your internet marketing site efforts are working for you or not.

Let’s focus on doing some website analysis since this is the main way to check the effectiveness of your internet marketing site efforts.  Does this make you shiver in your shoes or your mind go blank?  Do you see yourself spending endless hours drowning in numbers?  If you work on your internet marketing site analysis all year round instead of once a year, you will learn how to make corrections as you go and not need to spend much time on it all at once.

Web Analytics

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Topics: BroadVision Marketing in Petaluma CA, Marketing in Petaluma CA, internet marketing site, analytics

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