INBOUND MARKETING NEWS!
HubSpot Launches a Marketing Effectiveness Dashboard
Free Marketing Grader App Graphs Progress, Competitors, and Sends Alerts
CAMBRIDGE, Mass., May 17, 2012 -- /PRNewswire/ -- Just in time for the Facebook IPO, there's now an app for tracking Facebook fan growth (and much more!) vs. the competition. All-in-one marketing software company HubSpot, Inc. launched a dashboard web app based on its popular Marketing Grader tool. This new interactive dashboard quickly answers marketer's burning questions at a glance. Are competitors accruing more Facebook fans faster? Did growth of inbound links take a nosedive? Does the competition suddenly have a lot more indexed pages? Has the last 3 months of marketing effort improved effectiveness?
The Marketing Grader App immediately identifies and compares competitors' marketing performance relative to your own. The dashboard gives specific analytics including changes in indexed pages, linking domains, Facebook fans, Twitter followers and overall grade. It also notifies users of important changes in these metrics - both their own and their competition's.
Read more here: http://www.sacbee.com/2012/05/17/4497654/hubspot-launches-a-marketing-effectiveness.html#storylink=cpy
So Email Marketing’s Dead? Don’t Tell HubSpot That
posted on May 15, 2012
Everyone seems to be real quick to throw dirt on email marketing’s grave these days. Why? Because it’s not social media.
Well, not to sound blunt (although it will), that’s stupid.
If you need more evidence that email is indeed alive and well you should consider what HubSpot (a Marketing Pilgrim sponsor of our inbound marketing channel) has added to their suite of, you guessed it, e-mail. OK, so if a company that has managed to get over $65 million in VC backing (included in that is Google Ventures) and currently boasts just shy of 7,000 users of their inbound marketing tools decides to incorporate email into its offerings can it be that dead?
When Cambridge [MA] marketing software firm HubSpot Inc. launched in 2006, e-mail pitching was considered old-fashioned and spam-riddled. Consumers struggling with e-mail overload were often not receptive to more electronic clutter. HubSpot didn’t even build e-mail marketing products.
That changes on Tuesday, when HubSpot will at last offer its own tools to manage, create, and track e-mail marketing campaigns in its standard menu of services. It’s a mark of how much life the company thinks is left in the old Internet standby.
“A lot of people think that e-mail marketing is dead,’’ said HubSpot marketing manager Jessica Meher, “but we think it still has a lot of power if it’s done right.”
Read more: http://www.marketingpilgrim.com/2012/05/so-email-marketings-dead-dont-tell-hubspot-that.html
Inbound Mindset + Marketing Automation: The Key to Bridging the Digital Divide
Marketing
By Biserka Anderson, Published May 16, 2012
With all the talk about relevance, personalisation and consumer-centricity, one would expect that marketers would know the ins and outs of their customer’s journey, providing content when and where their audiences need it. But sadly, this doesn’t happen to be the case, according to a recent cross-industry study.
Research by PulsePoint, in partnership with DigiDay and The CMO Club, found there was a glaring gap between consumer needs and the existing digital marketing practices that marketers, agencies and publishers employ to reach and engage the ever-elusive consumer.
The study findings must have a cold-shower effect on self-proclaimed savvy marketeers across the board – as the research demonstrates, although we may think we understand our audiences, in reality we barely manage to connect the dots due to our inability to meet the ever-increasing consumer demands for relevant content.
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.