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Your blog is the most important part of social media that there is. It is the foundation for all else.
In past blog posts we have talked about headlines, content, consistency, comment sections; and, more recently, the fact that your blog shows proof that you exist and that it how the search engines and customers find you.
You can add each new blog post to all the other social media platforms you have set up. Let’s talk about the first three.
So we see that your blog is the item that you send to your Facebook Fan Page, to Twitter, and LinkedIn. Your blog is what people like on their Facebook pages and share with their friends on Twitter and read about and possibly click on from LinkedIn. The URL of your blog leads people to your website or gives you the backlinks that the search engines look at. Your blog truly is the foundation of all other social media.
How well-tended are you keeping your blog? Is it in good shape to send to other media platforms?
[/caption]What does your blog have to do with social media? Only everything. You blog is the piece of you that goes everywhere to prove that you still exist and to help you be found.
Your blog is the most important part of social media that there is. It is the foundation for all else.
In past blog posts we have talked about headlines, content, consistency, comment sections; and, more recently, the fact that your blog shows proof that you exist and that it how the search engines and customers find you.
You can add each new blog post to all the other social media platforms you have set up. Let’s talk about the first three.
- At a bare minimum you will have two Facebook sites—the one that is all about you personally and your business or Fan page. You will want to be sure that your blog goes to both of these important sites because they each will have different sets of people who will received the information based on who has friended you. You need to be actively adding friends to both sites. The reason why is that your blog information goes to your friends’ sites and your friends can share things with their friends. The more friends, the more potential sharing.
- Your next initial site is also a set of two—you probably have two Twitter sites, a personal one and one for your business. You want to tweet information about your blog with your shortened URL (as well as other links you like) on these at least 10 times a day. Do be sure and say something about the blog because the shortened URL doesn’t say anything about what you wrote about.
- Your final initial social media site is your LinkedIn profile. Don’t think because you are not job-seeking, you have no need of LinkedIn. Join four or five groups with a large number of members and you can share your blog post to all those people at once. This is a good way to create many backlinks.
So we see that your blog is the item that you send to your Facebook Fan Page, to Twitter, and LinkedIn. Your blog is what people like on their Facebook pages and share with their friends on Twitter and read about and possibly click on from LinkedIn. The URL of your blog leads people to your website or gives you the backlinks that the search engines look at. Your blog truly is the foundation of all other social media.
How well-tended are you keeping your blog? Is it in good shape to send to other media platforms?
aco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.
Related articles
- Social Media Guide: How to Get Started With LinkedIn (vikitech.com)
- How to Leverage LinkedIn for Business Success (corpcentre.blogspot.com)
