There is a lot of noise in this world as we all sell our wares on Main Street of the Internet as well as at our brick and mortar establishments. We don’t have the perfect item for just anyone. Some of us sell clothing and others of us are dentists, with many subgroups within each group. A heart surgeon is not the right match for a mother with a two-year old who has a splinter, although he could do the work.
For businesses and customers to make the right match in the old days, businesses bought newspaper ads, which as often as not ended up at the bottom of the bird cage. If a business had enough money, it could sell a commercial on television and go into homes on the three broadcast channels, while most people were discovering or only using cable, except for the evening news.
There are people who miss those days and others who are exploring our brave new world, which is constantly renewing and remaking itself.
The tips I have given to any of you who want to do social media yourself are what are considered white hat SEO strategies. I would never give you any of the black hat ones, because they are very unethical.
“Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking and link building to improve link popularity, and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO,” quoted from Webopedia at http://www.webopedia.com/TERM/W/White_Hat_SEO.html.
I have dealt in the past two weeks mainly with blogging, social media sites--like Facebook and Twitter--and other ways to create backlinks in an effort to bring your website to the top of a search.
The amount of time, knowledge and writing that you do per week can easily overwhelm you. You might find yourself in the position where you are not doing that job and your actual job to the best of your ability, especially when you add non-work related items to the mix.
You must compete or you risk getting left behind.
If you find that you have given it your best shot, but you cannot do it yourself, call Broadvision Marketing or some other marketing company that meets your needs. We at BroadVision Marketing will give you as little or as much help as you need.
Have you ever felt like you are having trouble doing all you know you should be doing? What did you do to fix that?
aco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.
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