Guest blogger Judith Delaney, Social Media Strategy Coach and Service Partner with BroadVision Marketing
[caption id="" align="alignright" width="200" caption="Social media, a computer and more"]
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What is Social Media?
Some will answer immediately with “Facebook”; others may throw in Twitter and YouTube. The fact of the matter is today’s social media encompasses a broad sweep of online activities. Oh to be sure they include Facebook and Twitter and YouTube; but social media is also email, employees, SaaS, LinkedIn, blogs, cloud computing, mobile tablets, natural disasters, board of directors, shareholders, e-discover, rating sites (Klout), smart phones, etc. etc.
Social Media is not anonymous, nor are audiences static; therefore,
How Should Businesses Deal With It?
Whether you are the entrepreneur, the small, the medium or the big, you know that the technological shift in this country and the world has been profound. You must be aware that a business cannot afford to use the “avoidance tactics” whether those are based on fear of the risks involved, excuses like lack of time, or simply sticking one’s head in the sand. In this economy social media is the leveler of the playing field.
In other words: It is a new world and it is imperative that businesses have a long term integrated strategy that addresses both the business and legal drivers of every part of its organization, from the board room, to the shareholder, to the executive suite, to marketing, to sales, to Human Resources. Businesses must have a strategy in place to do research and development in the form of a customized, written, living, plan that is effective and defensible in order to protect the intellectual property, brand and reputation of one’s business, and that of its clients and/or customers as well.
[caption id="" align="alignright" width="200" caption="Social media, a computer and more"]
[/caption]What is Social Media?
Some will answer immediately with “Facebook”; others may throw in Twitter and YouTube. The fact of the matter is today’s social media encompasses a broad sweep of online activities. Oh to be sure they include Facebook and Twitter and YouTube; but social media is also email, employees, SaaS, LinkedIn, blogs, cloud computing, mobile tablets, natural disasters, board of directors, shareholders, e-discover, rating sites (Klout), smart phones, etc. etc.
- All of which is trackable and traceable
- All of it is memorialized in discoverable form
- All of it available to millions with the simple press of “post”
Social Media is not anonymous, nor are audiences static; therefore,
- What is said in the living room is published on Facebook with its current 800 million users
- What businesses do in public and private is now broadcast on YouTube
- What CEOs and employees talk about now appears as tweets on Twitter with its current 140 million users
How Should Businesses Deal With It?
Whether you are the entrepreneur, the small, the medium or the big, you know that the technological shift in this country and the world has been profound. You must be aware that a business cannot afford to use the “avoidance tactics” whether those are based on fear of the risks involved, excuses like lack of time, or simply sticking one’s head in the sand. In this economy social media is the leveler of the playing field.
In other words: It is a new world and it is imperative that businesses have a long term integrated strategy that addresses both the business and legal drivers of every part of its organization, from the board room, to the shareholder, to the executive suite, to marketing, to sales, to Human Resources. Businesses must have a strategy in place to do research and development in the form of a customized, written, living, plan that is effective and defensible in order to protect the intellectual property, brand and reputation of one’s business, and that of its clients and/or customers as well.
Judith Delaney is Managing Principal and Social Media Policy Strategist at TurnsonPoint Consulting. She combines unique creative problem solving techniques, keen attention to details and unbiased advice and guidance to provide unique, trust based, strategic, leadership. Judith spent the last 27 years building and managing legal departments as well as lead drafter and negotiator for companies such as SAP America, Sybase and Indus International. She is also a Service Partner with BroadVision Marketing – www.broadvisionmarketing.com – 1-707-766-9778. Connect with her via Facebook, LinkedIn, www.turnsonpoint.com, email: Delaney@turnsonpoint.com, or phone: 1-415-244-1360|1-707-765-3324.
Copyright 2011-2012 TurnsonPoint Consulting
All Rights Reserved
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