[caption id="" align="alignleft" width="150" caption="Facebook website"]
[/caption]Do you want your Facebook fans visiting your website?
While Facebook is a great way to keep up with friends and family, it is also a great way to drive traffic to your business website.
Facebook is a good place to communicate with your fans, but for most businesses your website is where potential clients become actual ones. So how do you get your fans from Facebook over to your website?
One way is to send people to your website, but there are people who would rather see content on Facebook than to move off Facebook. Here are three ways to gently drive Facebook readers to your website without damaging your presence on Facebook.
1. Make use of tabs
Tabs can be set as a default landing tab for people who have not yet Liked your fan page. This way you create their first impression of your page to meet your goals on and off Facebook.
As you make these tabs, consider how to give users value on Facebook without having to turn Facebook into your website. When you see that it is useful, add links that will drive people to your website.
2. Share article and blog posts
Post your website blog posts to your wall, you group walls and your fan page wall. Don’t assume that the same people will see all the new content from your website or your fan page. There might be some overlapping, but remember there are others who might only see your information on Facebook. When you promote your articles on Facebook, you are gaining visibility to you website because of what you share, what people comment on and those who Like your fan page.
You might even have a fan page wall tap and page on Facebook dedicated to your blog like Amnesty International does. On their blog page, they have a Like button and post shorts that lead to their blog site for the full report.
3. Teaser Content
This is different from providing readers with the post headline, picture and intro that we mentioned in the previous example. In this instance you give out only a teaser statement or question to get the reader’s curiosity aroused. This is a bit of a backdoor approach and you shouldn't do this all the time.
It is sort of like using a Tweet where you ask a question and use a shortened URL so the reader doesn’t guess what the answer to the question is. Their interest piqued, they may make the leap to learn the answer. However be careful using shortened URLs as some people are leery of these, having wound up where they would never, ever go.
Using these suggestions can make you feel overwhelmed. However, as long as you know which channels work for your specific objectives, you can get extra benefit from Facebook marketing without losing your investment on your website.
Have you tried any of these? What worked for you and what didn’t? Do you have any more strategies? Please leave your comments in our comment box.
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.
Related articles
- How To Add a Facebook Like Box To Your Website (acanmedia.com)
- Using your WordPress.com blog as a facebook fan page (gauravon.wordpress.com)
