[caption id="" align="alignright" width="240" caption="Call-To-Action"]
[/caption]Do your readers feel like they want to connect with you? Do you have a Call-to-Action that compels them? It won’t do you any good to publish and syndicate wonderful content, to have exciting titles, bewitching teaser paragraphs, creative content and a zinger of a conclusion if you don’t get your audience to return.
After you have given your readers such a feast, your Call-to-Action should draw them to know beyond any doubt that they want to communicate with you on a deeper level. You need to leave them with a concise, convincing statement that draws them to take action. You don’t want them to have to spend a lot of time trying to connect because they might get frustrated, lose interest and leave.
Avoid distractions
Considering how many blogs there are on the internet, you should be grateful if someone has landed on your blog and is interested in connecting with you. So you don’t want to distract them when they arrive from where you want them to go and then lead them to do what you want them to do. If your Call-to-Action is text, the words must be enticing. If you have a graphic, you want it to be a stand-out. If your Call-to-Action fails, you are losing business. If you have too many distractions, people will pay attention to things that are not as important to your business. You will never turn them into clients. To make sure that you have done this properly, prioritize your content and give your highest priority the most space.
Loud and clear
You have to make it clear to your readers what you want them to do and what you are offering. Here are some ways to do that:
- Have a clear title: On your website every page that you share with your readers must have something important. It should be clearly communicated, in the title, going across the top of the page.
- Contain an effective action block: This is where you want your readers to interact. Create an area with soft pleasing colors. This will draw the readers’ eyes where you want them to look, which will encourage them to reach out and do what you want. You don’t want the rest of the page to be as pleasing. You don’t want it to draw the readers away from your Call-to-Action. You specially do not want them giving equal attention to every spot on your page.
- Have an effective subhead: This will make clear to your readers what you are asking them to do. You need to also tell them what will happen when they take your Call-to-Action.
- Make sure the message is specific: Inside your action block is where the Call-to-Action resides. It needs to tell readers what is going to happen next and what they will get when they agree to click the button. Make sure the message is specific. You want to make sure that they know what is in it for them as you write your Call-to-Action. This is not about how wonderful your company is. It’s about helping them solve a problem.
Wrapping it up
The Call-to-Action is the whole reason for your content. You want to gently drive your readers to content that will entice them to keep coming back for more. It is the way that they begin communicating with you. So you want that Call-to-Action to be of high quality and to do just what you want. Make it easy for readers to find, read, and take action.
How do you call readers to action? Have you experimented with different formats?
Related articles
- 7 Tips for Effective Calls to Action (hubspot.com)
- Six Sure Fire Steps to More Compelling Calls to Action (dtelepathy.com)
