[caption id="" align="alignleft" width="192" caption="Dynamic Landing Page Example"]
[/caption]How is your landing page? Does it lead to conversions and sales? The whole point of your online presence is to close the deal. Your landing page, if properly optimized, is often the first impression a potential client has of your business. It is not enough to have the elements optimized or to have the page the best it could be. Your battlefield mission is to study your landing page marketing on a pyramid of seven successive levels where element and page optimizations are at the very bottom.
The third level of your landing page pyramid beings the part of the mission where you begin enlightened landing page optimization with optimizing the path. Your landing page is just one step along the path, one that the client starts when he looks at an ad or opens an email, clicks to open the second and third page. You want the path to match the message you are sending and you need to manage your client’s expectations to make his experience an optimal one. If you create the right path, you will have done more than your competitors who have unconnected pages.
The fourth level has to do with the entire segment being optimized. After all, not all clicks are created equal. Different clients will have different needs. So now you need to create different paths that cater to these different clients. When you optimize these segments, you show insight into who your clients are, how they see themselves and why they came to your site. This will greatly improve your conversion rate for the individuals paths. Optimizing your segment strategy is a very important way to make the sale or connect the client with the service.
The fifth level is your campaign optimization, lest you forgot our military analogy. As your campaign melts into your marketing environs, different initiatives in the field connect messages, offers, clients and tactics to common threads. At this level your landing page optimization needs to match the right pages and paths to the right parts of the campaign using front-line results to improve the overall campaign functionality. This is evident in large businesses as well as small because this is where the outcomes become visible to upper-level management.
In this segment we visited the third up to the fifth level of the landing page optimization pyramid. There are still to sections above these that will make your operation the best it can be.
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- 3 Live Landing Page Optimization Lessons (hubspot.com)
