[caption id="" align="alignright" width="240" caption="A good question"]
[/caption]You may have been in business all your life, but haven't looked into social media? Meanwhile requests from your clients (or your kids)are forcing you into the 21st Century whether you want to or not. Does the social media terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?
Actually this is so new that it’s just as new to the young entrepreneur as well.
Let’s just look at some of the current terms and see if we can’t turn them into plain language.
All businesses selling products or services are familiar with the term “marketing budget.” This means a plan to organize and allocate future funding of business functions. If you only have money for a mini-compact car, you are not going to go look at limousines. Right?
Let’s say you have a marketing budget of $1,000. If we use this to bring people to a computer site, we would call the same amount we intend to spend a “traffic budget,” since we are working to get the traffic to the site or even to our brick and mortar store using computer advertising.
“Conversion” is not just a religious term. It now means getting the customer to meet the business and to interact with it. Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. The conversion rate is only going to be a percent of all those who come to the site, the percent who actually buy.
One way to get people to the site and to convert is to encourage them to do something, to become interactive. The best way to do that simply is a “call to action (CTA).”
A call to action has four main parts:
- The Call: This is the request that a person interact the way you want him to.
- The Action: On the computer, the simplest action a person can make is to click a button.
- The Outcome: What happens when the person clicks the button. This should be related to the call. For example, if you ask them to click to get a free coupon, you deliver the coupon when they click the button.
- The Design: The design will make a difference in how people respond, but there are many different types of designs . You will have to do some experimenting to find the one that works best for you.
A CTA needs to be on every one of your website pages. If you have a blog site, it should be at the bottom of each blog.
How are you doing with this information? Is this a challenge to comprehend?
Related articles
- Opportunity Clicks: Social Media and Converting Clicks into Action (webpronews.com)
