Have you ever gone fishing and taken several poles? A savvy local inbound marketing strategy is to use business blogging and other platform planks like Facebook and Twitter to stir up local buzz.
These tools are like having several poles in the water. This is a way to hook a client into coming to your website and using your products or services. These local inbound marketing strategy platform planks are not hard-sell outbound platforms when it comes to how to get more clients.
People won’t come visit you if all you do is bombard them with noise about why they need your product or service. They want to learn something or be entertained. What you tell them is the bait on client fishing hook.
Estimates show that the average person receives around 2,000 marketing messages every day through a combination of email, online advertising, billboards, and television. Every single one of these advertisements is placed by companies hoping to capture attention and to earn sales. Everyone is trying to figure out how to get more clients at the same time.
Unfortunately, many of these ads attempting to get more clients never reach the target market because consumers are filtering email messages, blocking pop-up advertisements, screening calls with caller ID, and skipping through commercials through the use of satellite prerecording.
This means that many of the people who actually want and need what you are selling are not getting hooked by your messages. They are talking themselves out of how get to be your clients without even knowing it. They are it hard to do your local inbound marketing strategy. That's why we need several planks to put our fishing lines out on.
Local Inbound Marketing Strategy Plank 1: The Business Blog
Let's look at an example as if you were the owner of a very small local business.
Your job is cleaning homes for a living. Your major local inbound marketing strategy to get more clients on your fishing pole is your blog site. You can write blogs about how to clean a house from the top down. Use words that they might use to look up a business in a search.
In the process of writing blog posts you might discuss how to get those hard to clean spots out of carpets or the fastest way to straighten out your house when you are expecting guests in a short time. Your call-to-action, the thing that helps a person become a client, might be a question you ask at the end of your post with a request for them to add a comment.
People will make comments in your blog comment area, including perhaps a request for your services. You want to watch those comments daily to make sure you don’t miss a job. You also want to remember to answer everyone who leaves you a comment. This is an excellent example of how to get more clients, but it’s not all you have to do.
Local Inbound Marketing Strategy Plank 2: Casting a Wider Net
Social media is another great way to cast more poles or a wider net as a part of your local inbound marketing strategy to get more clients from noise-infested water.
Successful businesses make use of Facebook, Twitter, YouTube, LinkedIn, Pinterest, and other social media outlets as a means of how to get more clients and to build a lasting relationship as a second plank in their local inbound marketing strategy.
In order to be effective in your local inbound marketing strategy, you must engage in these social media accounts not with direct marketing messages, but with subtle, high-interest content. Create lively discussions, respond to comments, offer special promotions, and provide information not directly related to your business but of interest to your target market.
These fishing poles allows you to earn the trust and respect of customers, many of whom will recommend your business to their friends and thus you have discovered many ways of how to get more clients with the help of others.
You have to remember that unlike your own website, these platforms are not your property. There are very strict rules governing these platforms about how and when you can collect potential client names and what you can do with them. Therefore, you want your call-to-action on these platforms to move these folks from other social media to your website, which you will use as your main way to get more clients.
Local Inbound Marketing Strategy Plank 3: Keep Those Poles in the Water
With these and other poles you can put in the water, you will soon have discovered in your local inbound marketing strategy what bait works to get more clients or customers willing to take action by buying your products or services. After that, you can ask them to pass on how they felt about your business to their friends in yet another call-to-action. And soon you will have a super “mess” of clients from your fishing expedition.
Are you fishing using your inbound marketing strategy to get more clients? If you would like more on our first suggestion about business blogging, feel free to download our free new guide: An Introduction of Business Blogging by clicking here or on the button below.
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar. He can also be found at Jaco+.