BroadVision Marketing Blog

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How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter,  and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “sharing.”

You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.

Topics: Using Different Media, YouTube, Uniform Resource Locator, Brand, sharers, influencers, Meteor Solutions, super influencers, Subway, Facebook, Social Media, Marketing Principles, Branding, Twitter

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Can you identify these clever sayings?

• “Never leave home without it?”

• “Finger-lickin’ good”

• “Just do it”

• “M’m m’m good”

• “Melts in your mouth—not in your hands”

• “Let your fingers do the walking”

OK, some of them are even before my time. Don’t worry about it. The point is that these clever sayings are slogans, a very important part of your brand. If you want to stand out from your competition, you have to develop a remarkable slogan. You want to project mental images of your brand, something that is difficult to forget.

Why is it important to work on your brand? Because your brand can work for you or against you. If you don’t take the time to come up with something unique, you will not be remembered when a customer is ready to convert.

Topics: Marketing Principles, Business, Branding