BroadVision Marketing Blog

[This article was originally published in October 2023 and has been updated and expanded.]

In today's digital age, the need to create online visibility for your business is more crucial than ever for reaching your target audience and driving growth.

To establish a strong online presence, you need to implement effective strategies that enhance your visibility in search engine results, social media platforms, and other online channels.

In today's digital landscape, content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, creating great content is not enough. To ensure that your content gets maximum visibility and drives organic traffic, you need to optimize it with the right keywords. In this comprehensive guide, we will walk you through the process of keyword optimization for content marketing, from beginning to end. By implementing these best practices and strategies, you can enhance your website's visibility, improve search engine rankings, and attract more potential customers.

In today's digital landscape, content marketing has become a crucial aspect of any successful marketing strategy. Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. But simply creating content without a well-defined strategy is like shooting in the dark. This is where content strategy comes into play. It provides a systematic approach to planning, creating, delivering, and managing content that aligns with business goals and meets the needs of the target audience.

In today's rapidly evolving digital landscape, businesses are constantly seeking innovative ways to attract, engage, and delight their customers. The traditional, interruptive marketing methods are no longer as effective as they once were. Customers now prefer to take control of their buyer journey, conducting research on their own terms and making purchasing decisions based on trust. This paradigm shift has led to the rise of inbound marketing and the need for businesses to partner with an inbound marketing agency that can help them navigate this new terrain.

In today's digital age, businesses are constantly seeking effective ways to reach and engage their target audience. With the rise of ad-blockers and the increasing saturation of traditional advertising methods, it has become more challenging for businesses to capture the attention of consumers. This is where content marketing comes into play. But why is content marketing important? In this comprehensive guide, we will explore the value and effectiveness of content marketing, its purpose, and how it can help businesses grow.

To succeed in business today, you need more than just a good website. You need a smart marketing plan that keeps up with the latest trends in the digital world.

Are you struggling to get your website noticed in the sea of online competition? Do you feel like your business isn't reaching its full potential?

The solution lies in effective SEO optimization services. 

A Sample Marketing Plan for an Inbound Marketing Strategy

A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing. Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.

A few stats from Hubspot illustrate this fact:

• 57% of businesses have acquired a customer through their company blog. 
• 42% of businesses have acquired a customer through Twitter. 
• 57% of companies have acquired a customer through LinkedIn.
• 48% of companies have acquired a customer through Facebook.
• Inbound marketing costs 62% less per lead than traditional outbound marketing.

Having said that, it is important to keep in mind that inbound marketing, while having a number of consistent components and tactics, is not a "cookie-cutter" approach to marketing either. Each strategy and subsequent plan is unique to each user.

Your Company Is Different - Just Like Everyone Else

Your business is like no other. Really. Your goals, your challenges, your offerings - they are all unique to you and your business. Even if you think you are simply a commodity. And because your business is unique, your marketing plan shouldn't be generic either.

We can offer a sample marketing plan, but the goal is to adapt it, modify it, make it your own. What might work well for your competitor across town may not be exactly the plan that will be most effective for you. Your marketing strategy should be crafted with your vision, your objectives, and your customers in mind.

Now that we've established that not all businesses are the same, nor are all effective marketing plans, let's look at a generic approach to inbound marketing.

A Sample Inbound Marketing Plan Checklist

A typical inbound marketing plan will consist of the following steps:

Colors compose a secret language that only the human subconscious – and savvy inbound marketers – can understand. There's a reason the walls of your local fast food restaurant are orange, red and yellow. These are colors that subconsciously excite you and stimulate your appetite. There is a science behind the calming shade of green of your favorite coffee shop’s cups and why there's so much red in casinos. The language of color is a huge advantage in the world of marketing.

To say that orange makes you hungry is an oversimplification. The orange countertops aren't going to bring in customers who are full and make them eat. But marketing surveys have shown that color is an element that directly affects consumer behavior. Color plays on associations in the mind that can elicit certain responses, which is why it’s one of the most powerful design elements on websites, ads, direct mail, and other marketing materials.

Colors do elicit responses, but these responses vary slightly from person to person. However, according to marketing research, there are some common associations made with certain colors. We have presented an infographic (naturally) with our logo on it to go along with an article by guest blogger Jason Lagden of Sydney, Australia.--Jaco

IEvery business owner knows the importance of market segmentation: getting the most out of every marketing dollar depends on identifying and addressing the core needs of customers