Contrary to what you might initially think, Inbound Marketing serves to do much more than simply generate leads. And while it does do just that - and does it incredibly well - there are other benefits from using this strategy that you should consider.
Topics: content marketing, thought leadership, website traffic, inbound marketing, target market
3 Ways Inbound Marketing Can Increase Revenue
Posted by Jaco Grobbelaar on Thu, Oct 30, 2014 @ 12:05 PM
"Content Marketing is all the marketing that’s left." - Seth Godin
By now, everyone who pays attention to marketing trends has heard of "content marketing." And if you have been staying on top of the best practices in marketing, you have probably heard the term "inbound marketing." But did you know that inbound marketing can increase revenue?
Topics: content marketing, revenue acceleration, inbound marketing, lead nurturing, lead generation