[This article was published in January 2019 and has been updated, revised, and expanded.]
If there is one thing that business owners and marketing professionals have learned over the last decade or so is that video rocks! Especially short form video.
People love to watch video and incorporating this visual powerhouse into your digital marketing is a surefire tactic for attracting attention and driving traffic to your website.
Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video
Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar companies.
And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language of advertising claims. This is a hot topic because advertising affects sales much more than people think it does. We know advertising works because we can statistically study the results through surveys and sales figures. That most people don’t think they are influenced by advertising shows how naïve people are and how well advertisements work below the radar..
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
For marketers and business owners or managers who function as marketers for their businesses, social media for inbound marketing can be a bit of a mystery.
Between the sheer number of potential platforms one can be on to the wide variety of formats that can be utilized on them, effective and optimal use of social media is challenging.
Topics: social media strategy, inbound marketing strategy, inbound marketing tips, inbound social media marketing, inbound marketing agency, social media marketing
Guest Blogger—Ann Mullen
Are all headline swipe files just a bunch of snake oil?
I actually found a recent blog by Yaro Starak, “How To Write Award Winning Blog Headlines” at http://www.entrepreneurs-journey.com/7668/how-to-write-award-winning-blog-headlines/print/ that is an honest introduction to writing headlines you can use as a basis for your swipe file.
Since most people don’t have the time to read the whole article and want the quick fix, I am going to ditch Yaro’s explanations and get to the meat of the matter. You are welcome to read the whole enchilada yourself if you have time. I couldn't cover it all so I stuck to the top six.
A good headline is essential to getting your blog article in front of your audience. Your content, while very important, is not as important as the headline. Yaro admits that he, himself, just writes a headline without looking at a swipe file, but there are things that he has learned that make better headlines than others.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: Social Media Managing, social media strategy, content marketing, Pinterest, inbound social media marketing, Hubspot, Social Media, social media marketing, local SEO, content distribution
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Did you know that Marketing has a very specific language and syntax?
The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
