BroadVision Marketing Blog

[caption id="" align="alignright" width="300" caption="Cause of Anxiety"] [/caption]

We have seen that the three underlying causes of conflict are emotions, anxiety and stress. You would think that differences in values, lack of communication, not understanding the entire project or even power plays would be the causes. But if you look at each of those you will see that beneath each are emotions, anxiety and stress. That Leader is aware of this and understands that some of the resulting conflicts create a few issues that mask them.

Topics: social media marketing, Marketing strategy, Leadership

[caption id="" align="alignleft" width="300" caption="Team members working together"] [/caption]

Have you ever noticed how certain team leaders have effective teams even though there are sometimes conflicts? Sometimes is probably minimizing the problem. Any time you get a group of people together there are going to be conflicts of interest, in ideas of how a project should be done or personality issues, just to name a few.

What does That Leader do to keep the team focused on the project and not on the conflicts?

Topics: Team conflict, Project, Adversarial system, Policy, Meeting, Business, Marketing strategy, Leadership, Team leader, Organizational conflict

[caption id="attachment_2508" align="alignleft" width="200" caption="Constructive Conflict Resolution"] [/caption]

Just because conflict happens, doesn’t mean that it is always a bad thing. That Leader will know whether the conflict is destructive or is constructive.

How do you tell when a conflict is destructive?

That Leader will know that a conflict is destructive when the team is supposed to be working on goal setting and instead wind up in the middle of an argument that takes attention away from the purpose of the meeting. If someone is having a problem and decides that the meeting is the place to air it, That Leader needs to take control of the meeting back, offer to meet with the argumentative person later and return to the topic.

Topics: blog, Business, Marketing strategy, Leadership, Teamwork, Team, Team leader, Goal setting, Organizational conflict, Conflict resolution, team member

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At one time or another we all find ourselves in our first leadership position. We may be called to a temporary position to be evaluated for permanent one as a team leader. We might be called to a permanent position based on what the boss thinks of us.

What are the traits of a good leader? Do you know or do you just have gut feelings? While gut feelings are a good first step, traits actually spelled out give you a firmer idea of what is expected of you. Here are some that you can use as part of your foundation.

Topics: Small business, Communication, Business, Marketing strategy, Leadership

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We are still looking at the basics in advertising.  We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.

Digital advertising

Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.

Topics: Using Different Media, Advertising, Marketing and Advertising, Super Bowl, Email lists, Product placement, blog, Marketing Plan, Facebook, Social Media, Marketing Principles, Business, Branding, Marketing strategy

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There are days when I wonder how I am going to get through the day. Others when I wonder what I did all day. After a few of those, I realized that I needed to be better organized; and I began keeping a working calendar.

Here are some of the tips I was given that have helped me keep the calendar working for me instead of it becoming yet another thing I tried and dropped.

Take time every day, either at the end of the day or first thing, and build a list of things To Do. Just what are these things?

Topics: Time management, Tasks, Marketing Plan, Social Media, Business, Marketing strategy

[caption id="" align="alignright" width="240" caption="Image by HRC via Flickr"] [/caption]

What is your Facebook marketing strategy? Do you have one? You need a good strategy in order to make sure that you continue to grow and increase your page’s engagement activity.

When do you practice patience and when do you decide that you need to make some changes because you are not having the success you were expecting? Was your goal really realistic? Did you set a length of time that you were going to wait to get those good results?

Topics: Using Different Media, Google, YouTube, Fansite, Google Calendar, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Twitter, Marketing strategy