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BroadVision Marketing Blog

Developing a Strong, Attention Grabbing Marketing Message

Posted by Jaco Grobbelaar on Sun, Jan 29, 2012 @ 08:58 AM

Do you have a marketing message that grabs your prospects attention?

As business owners we all need a strong marketing message that grabs the attention of a prospect. Without a marketing message that grabs a prospect’s attention it is almost impossible to build a relationship that could lead them to using our services or products.

This begs the question, what does a strong, attention grabbing marketing message looks like? There are four questions/criteria to consider when developing your marketing message:

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Topics: Marketing Syntax, target market, Social Media, Marketing Principles, Marketing strategy

4 Insights into Successful Marketing

Posted by Jaco Grobbelaa on Thu, Jan 26, 2012 @ 06:29 PM

A cook starts with a recipe. A tourist starts with a map. So why do many small business owners think they can run their business without a marketing plan?

Many small business owners think marketing equals expensive advertising. Some advertising is costly, but marketing also includes less costly ways to engage prospective customers, thanks to the internet. With some research, planning and execution, business owners can market successfully without enormous spending.

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Topics: marketing, Using Different Media, Small business, Marketing Plan, Facebook, Social Media, Marketing Principles, Business Owner, Business, Branding, Twitter, Marketing strategy

10 Reasons Senior Citizens Will Love Facebook

Posted by Jaco Grobbelaa on Tue, Dec 13, 2011 @ 05:06 PM

[caption id="attachment_2796" align="alignright" width="200" caption="Facebook, not just for children"] [/caption]

Recently I was asked to speak to a group of senior citizens about how to use Facebook. There is more than I could cover in roughly an hour, but I have some interesting reasons why they might be interested.

  • Reason 1: There are groups on Facebook set up to tell senior citizens what sort of activities they might be interested in attending. These groups are started by chamber of commerce committees or from centers for senior citizens. The nice thing about them is that they report on the activities for those who cannot attend.



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Topics: Social network, Grandparent, Senior citizen, Farmville, Online Communities, Facebook, Social Media, Business, Marketing strategy

Facebook on Facebook Marketing

Posted by Jaco Grobbelaa on Thu, Dec 08, 2011 @ 05:08 PM

Guest Blogger Ann Mullen, BroadVision Marketing team member

 

[caption id="" align="alignleft" width="150" caption="Sheryl Sandberg, COO Facebook"] [/caption]

As I googled Facebook Marketing, I discovered a site on Facebook about Facebook Marketing.

The first site I discovered was Facebook Marketing Solutions-Welcome  https://www.facebook.com/marketing?sk=app_155746857831090.  Have you seen this?

I think we need to do some vocabulary clarification at this point. There are two meanings for "marketing". The first refers to a company like ours, BroadVision Marketing, that helps small business owners develop ways to sell their products and services. That’s where the second meaning comes in. Marketing also refers to the ways the small business owners sell their products and services. We are a marketing agency that helps you market your product or service.

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Topics: Facebook Marketing, Sheryl Sandberg, Market, Facebook Studio, Facebook, Social Media, Marketing Principles, Business Owner, Business, Marketing strategy

The New Facebook Marketing

Posted by Jaco Grobbelaar on Tue, Dec 06, 2011 @ 05:58 PM

[caption id="" align="alignright" width="245" caption="Image via CrunchBase"] [/caption]

What do you think of when you think of Facebook Marketing?

If you are like most of the people whose blogs I looked at this week, you think that Facebook’s function as a marketing social network is that “ Facebook is not an environment for selling, direct promoting or sponsoring. It’s a place for networking and connecting with people. . . . A little daily action will pay you back very well over time…” Jym Tarrant   http://jymtarrant.com/facebook-marketing-rules/

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Topics: landing page, Hubspot, Facebook, Social Media, Marketing Principles, Marketing strategy

Great Teams are High-Performance

Posted by Jaco Grobbelaar on Sun, Dec 04, 2011 @ 06:18 PM

[caption id="attachment_2718" align="alignleft" width="226" caption="Teamwork"] [/caption]

Good teams will be well-functioning, but great teams will be high-performance. We have already looked at the ten characteristics of the well-functioning team which included purpose, priorities, roles, decisions, conflict, personal traits, norms, effectiveness, success and training.

Please keep in mind the idea that a team is a group organized to work together to accomplish a set of objectives that cannot be achieved effectively by individuals.

What are the traits of the high-performance team? You might want to compare this set of characteristics of a superior team to one that is well-functioning.

In a high-performance team you will find:

Participative leadership--Being a participative leader means involving team members in making decisions. This is most essential when creative thinking is needed to solve complex problems. If the leader is an acting participant of the team, the team feels interdependent, empowered and freed up to serve each other. When the leader has the team participate in developing answers to problems with the project, the team begins to own the project and to protect it and each other as co-owners.

Shared responsibility— In a shared-responsibility team, That Leader no longer has the sole responsibility for the success of the project or for individual team member performance. That Leader’s new role is to develop the talents, skills, and mindset of all team members so they can participate, contribute, and share in the management and leadership of the team. The team members are empowered and feel comfortable holding one another accountable to the business’s goals. They do not do this using criticism, blame or going behind one another’s backs. Instead they listen to each other’s ideas, express themselves tactfully and praise each other’s good ideas.

Aligned on purpose—The team has a sense of common purpose about why the team exists and its functions. The Purpose is a moral conviction: a rationale that explains why a particular group of talented people—leader and team--should spend their valuable time working together in this group doing these particular things. They have a clean sense of what they are trying to produce, what the performance goals are, the value of a team that works well together, and a sense of interdependence.

High communication—High communication helps the team work in a climate of trust and open, honest communication. Some of the basic patterns for communications behavior are that the leader is clear in what is the important thing to discuss, whether the subjects under discussion support the main issue, are the members connecting with the message, is the communication clear and could this be explained with fewer words and less talk.

Future focused—The team is seeking change as an opportunity for growth, professional, personal and for the business.

Focused on task—The team will work together to see that meetings and interactions are focused on results concerning the project, not on each other or other topics.

Creative talents—All members come to the team with individual talents and creativity which all are encouraged to use on the project. But how does the team discover each person’s talents? Is this person more into people, projects, products or problem solving? To get the best out of a person, it is important to understand what he or she enjoys doing most.

Rapid Response—Not just a medical concept, rapid response refers to the team identifying and acting on opportunities quickly. If a project is not going to work as decided, the team must be able to respond to the problem and come up with some alternate solutions.

Do you see these traits as important parts of a high-performance team? Have you worked in one this these characteristics?

This information is from Washington State School Directors’ Association and found on http://www.nsba.org/sbot/toolkit/.
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.






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Topics: Marketing strategy, Leadership

"6 Degrees of Separation" is Old News

Posted by Jaco Grobbelaa on Thu, Dec 01, 2011 @ 05:49 PM

[caption id="" align="alignright" width="300" caption="Old "Six Degrees of Separation" Chart"] [/caption]

Facebook’s data team has announced that there are more like 4.74 degrees of separation between people. The old adage of “ six degrees of separation” that defined social media back when Friendster was the social media site has been replaced. The number represents the average number of people separating any two individuals on the social network.

What does this tell the wise social media Facebook Fan Page owner? What about the new business owner who is unsure about whether to tread the unknown depths of social media at all?

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Topics: Social network, Online Communities, Six degrees of separation, Friendster, Facebook, Social Media, Business, Marketing strategy

What Are the Characteristics of Well-functioning Teams?

Posted by Jaco Grobbelaa on Sun, Nov 27, 2011 @ 07:35 PM

[caption id="" align="alignright" width="150" caption="Team members at work"] [/caption]

The purpose for teams is to combine a group of members to work together to accomplish certain goals that cannot be achieved effectively by an individual. Do you wonder why I keep repeating this? It’s because sometimes teams can get off-track like an elementary school student who starts reading an encyclopedia entry for a class and ends up following a cow path far from the subject because he loses focus.

 

 

 

 

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Topics: team decision making, Decision making, Team conflict, Team personal traits, Team training, Team success, Personal development, Team norms, Team roles, Business, Marketing strategy, Leadership, Team, Team leader

Characteristics of a Team

Posted by Jaco Grobbelaa on Thu, Nov 24, 2011 @ 04:12 PM

[caption id="" align="alignleft" width="182" caption="Sense of unity"] [/caption]

Having spent a lot of time talking about That Leader we are now going to turn to the characteristics of teams.

Regardless of the size of the team there are certain characteristics of a team for it to meet the criteria for being a team at all. Any group of people that gets together for a meeting is an example of a group of people together who may not be members of a common team.

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Topics: United States, Shared goal, Management, Measure of Leadership, Interpersonal relationship, Goal, Unity, Social group, Business, Marketing strategy, Leadership, Team leader

Leadership Teams

Posted by Jaco Grobbelaar on Sun, Nov 20, 2011 @ 05:45 PM

[caption id="" align="alignright" width="200" caption="Team work"] [/caption]

A team is a group organized to work together to accomplish a set of objectives that cannot be achieved effectively by individuals. That Leader knows that a key to successful planning and implementation of any goal is the development of teams. He also decides which type of team he needs of the three types we are going to look at.

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Topics: Marketing strategy, Leadership

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