How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.
Topics: demand generation, Online Communities, lead generation strategy, Internet Marketing Strategy, Social Media, demand generation strategy, lead generation, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.
Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.
Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic
You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.
We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.
Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy
We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.
I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.
Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.
Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.
Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
As any business owner knows, reviews are an essential part of any successful marketing campaign. With the rise of social media, reviews have become even more important for businesses looking to build credibility and trust with their customers. However, not all reviews are created equal.
Topics: local inbound marketing tip, reviews, local SEO, Customer Reviews
There is something magic about turning 50. Those of us in the Generation Jones demographic have reached the age when we aren’t too young to be dismissed and we aren’t too old to be on fixed incomes. In fact in the US, like in many other countries, Generation Jones has taken over the reins of political and business power. After approximately 20 years of international Boomer leadership, the torch has been passed to Jonesers, who now comprise over two thirds of the current Presidents and Prime Ministers of EU and NATO member countries. America’s Obama, France’s Sarkozy, Germany’s Merkel, Australia’s Gillard, New Zealand’s Key, and Canada’s Harper are some of many GenJones leaders who are redefining global affairs. This array of dignitaries is mirrored in our local political and leadership officials. Local inbound marketers need to take note.
Topics: Inbound marketing agencies, Advertising and Marketing, BroadVision Marketing, inbound content marketing
Did you know that Marketing has a very specific language and syntax?
The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution