Business blogging is a powerful low-cost marketing tool when you look at all the other marketing tools available. Its power is in the fact that you are writing about what you know. While it takes time, your knowledge is the value added if you have taken the time to learn how to use blogging properly. There is a big caveat here. Do not expect your blog to get you instant clients, customers or even readers. Expect little and you will be surprised when things work out. Expect instant success and you will be disappointed.
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Topics:
marketing,
Web search engine,
Business Blogging,
blog,
BroadVision Marketing,
Search Engine Optimization,
Social Media,
Marketing Principles,
Business Owner,
Jaco Grobbelaar,
Business,
Branding,
Blogging,
Marketing strategy
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Do you see yourself as Mr. or Ms. Business Blogger, along the same lines as the Cherry Ames, Companion Nurse stories by Helen Wells? Writing a business blog is a good step in the right direction, but if no one reads your blog, you have just wasted a lot of time.
How do you get that great article you wrote out there? Blogging and social networking are both parts of the same strategy. You have to go out and promote your blog by being social. There are many different ways you can use to get your word out. We are just going to look at four.
- Twitter is a quick way to let people know that you are in business and that you have a live website, as opposed to one that is static where nothing new is ever going on. You can tweet about your new post in such a way that people will be interested in reading about it. Remember that no one wants to be sold on social network. They do want to learn things and be entertained. If you are offering information, make that obvious in your tweet. Oh yes, its a good idea to put out around 10 tweets on various subjects a day and then spend some time actually on Twitter to show that you are a real person.
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Topics:
Using Different Media,
Google,
Corporate blog,
Social network,
Helen Wells,
blog,
BroadVision Marketing,
Facebook,
Social Media,
Marketing Principles,
LinkedIn,
Business Owner,
Jaco Grobbelaar,
Blogging,
Twitter
One of the greatest things since sliced bread in the business blogging world is using multimedia. This week you have seen me use some of the ideas that I have written about. Today I have a video for you because words sell and video helps.
[kkytv id="livzJTIWlmY" width="600" height="385"]
- Adding video and photos to your website and blogs can have a major impact on your sales.
- Unless you are aiming for an amateur look, create videos that look professional or you can find something like the one I found on YouTube. These will enhance your image.
- You can also purchase photos and graphics, often for reasonable rates.
What sort of multimedia are you using? How has it worked for you? What would you like to know more about?
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at
jaco@broadvisionmarketing.com or
707.799.1238. You can Like him at
www.facebook.com/broadvisionmarketing or connect with him on
www.linkedin.com/in/JacoGrobbelaar.
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Topics:
Google,
YouTube,
Videos,
Multimedia,
Photos,
blog,
BroadVision Marketing,
Facebook,
Social Media,
Marketing Principles,
Business Owner,
Jaco Grobbelaar,
Business,
Branding,
Blogging,
Marketing strategy
When it comes to business blogging (or any blogging for that matter), content is king of social media. You can save money by writing from your own experience and you can build your business at the same time.
You want to create original content full of your sage advice. You also need to keep your blog fresh with more and more of this original content. Of course, it is always great to have a guest blogger who has a different approach to add to the originality of your site. All these are clues in how to reach your audience.
What you want is to create posts that are not only original, but also give in-depth answers to your clients’ questions. Here are some suggestions on how to do this:
- Be sure you use your keywords constantly. If you want clients to find your answers, you have to improve your blog’s search-engine-optimizationability (yes, I just made that up). If you are writing about eye care, be sure you talk about eye care. If you are focusing on homecare services, house cleaning or Rolex watches, you want to use key words as often as possible without sounding silly.
- If you are a local brick and mortar business or if you are a national chain, it is always best to blog to a particular region. Talking about clients or using testimonials with a particular area mentioned is always a good way to tag your community. In doing this, if a person in Fort Worth is looking for a house cleaning service, your site will come up in the search.
- What you don’t want to be is a blogging commercial. People don’t watch television to see nothing but commercials. No one will read your blog if it is one long commercial for you. You don’t want to promote a product, service or your business in every post. One source I read suggested that you use a mixture of 75% information and 25% promotion. It’s worth an experiment. You can always tweak your percentages depending on the success of the experiment.
- Along those lines you want to vary your posts. You can embed videos from YouTube or link to cartoons and comics. There are always occasional funny stories or cool illustrations, maybe even with one of your clients as long as you don’t violate privacy. Guest blog posts are a super addition and so are graphics or charts. Info graphics are becoming a popular item.
Blogging is one of those bread-and-butter items of social media that will keep you in front of your clients, prospects and search engine. Yes, content is king.
What do you think is the most important aspect of business blogging? How are your blogging efforts working for you?
For more information please refer to our new guide:
An Introduction to Business Blogging.
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at
jaco@broadvisionmarketing.com or
707.799.1238. You can “Like” him at
www.facebook.com/broadvisionmarketing or connect with him on
www.linkedin.com/in/JacoGrobbelaar.
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Topics:
Google,
YouTube,
Web search engine,
Rolex,
User-generated content,
blog,
BroadVision Marketing,
Facebook,
Social Media,
Marketing Principles,
Business Owner,
Jaco Grobbelaar,
Business,
Branding,
Blogging
Lead nurturing is no different from building any longterm relationship. You need to foster respect and trust, be a good listener and keep things interesting.
Nurturing your leads will increase your sales. How is that done effectively?
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Topics:
marketing,
Marketing Syntax,
Company,
Advertising and Marketing,
Opt in e-mail,
BroadVision Marketing,
Facebook,
Marketing Principles,
Business Owner,
Jaco Grobbelaar,
Business
