BroadVision Marketing Blog

Guest Blogger Ann Mullen, BroadVision Marketing team member

 

[caption id="" align="alignleft" width="150" caption="Sheryl Sandberg, COO Facebook"] [/caption]

As I googled Facebook Marketing, I discovered a site on Facebook about Facebook Marketing.

The first site I discovered was Facebook Marketing Solutions-Welcome  https://www.facebook.com/marketing?sk=app_155746857831090.  Have you seen this?

I think we need to do some vocabulary clarification at this point. There are two meanings for "marketing". The first refers to a company like ours, BroadVision Marketing, that helps small business owners develop ways to sell their products and services. That’s where the second meaning comes in. Marketing also refers to the ways the small business owners sell their products and services. We are a marketing agency that helps you market your product or service.

Topics: Facebook Marketing, Sheryl Sandberg, Market, Facebook Studio, Facebook, Social Media, Marketing Principles, Business Owner, Business, Marketing strategy

[caption id="" align="alignright" width="300" caption="Old "Six Degrees of Separation" Chart"] [/caption]

Facebook’s data team has announced that there are more like 4.74 degrees of separation between people. The old adage of “ six degrees of separation” that defined social media back when Friendster was the social media site has been replaced. The number represents the average number of people separating any two individuals on the social network.

What does this tell the wise social media Facebook Fan Page owner? What about the new business owner who is unsure about whether to tread the unknown depths of social media at all?

Topics: Social network, Online Communities, Six degrees of separation, Friendster, Facebook, Social Media, Business, Marketing strategy

[caption id="" align="alignright" width="150" caption="Team members at work"] [/caption]

The purpose for teams is to combine a group of members to work together to accomplish certain goals that cannot be achieved effectively by an individual. Do you wonder why I keep repeating this? It’s because sometimes teams can get off-track like an elementary school student who starts reading an encyclopedia entry for a class and ends up following a cow path far from the subject because he loses focus.

 

 

 

 

Topics: team decision making, Decision making, Team conflict, Team personal traits, Team training, Team success, Personal development, Team norms, Team roles, Business, Marketing strategy, Leadership, Team, Team leader

[caption id="" align="alignleft" width="182" caption="Sense of unity"] [/caption]

Having spent a lot of time talking about That Leader we are now going to turn to the characteristics of teams.

Regardless of the size of the team there are certain characteristics of a team for it to meet the criteria for being a team at all. Any group of people that gets together for a meeting is an example of a group of people together who may not be members of a common team.

Topics: United States, Shared goal, Management, Measure of Leadership, Interpersonal relationship, Goal, Unity, Social group, Business, Marketing strategy, Leadership, Team leader

[caption id="" align="alignleft" width="300" caption="Team members working together"] [/caption]

Have you ever noticed how certain team leaders have effective teams even though there are sometimes conflicts? Sometimes is probably minimizing the problem. Any time you get a group of people together there are going to be conflicts of interest, in ideas of how a project should be done or personality issues, just to name a few.

What does That Leader do to keep the team focused on the project and not on the conflicts?

Topics: Team conflict, Project, Adversarial system, Policy, Meeting, Business, Marketing strategy, Leadership, Team leader, Organizational conflict

[caption id="attachment_2508" align="alignleft" width="200" caption="Constructive Conflict Resolution"] [/caption]

Just because conflict happens, doesn’t mean that it is always a bad thing. That Leader will know whether the conflict is destructive or is constructive.

How do you tell when a conflict is destructive?

That Leader will know that a conflict is destructive when the team is supposed to be working on goal setting and instead wind up in the middle of an argument that takes attention away from the purpose of the meeting. If someone is having a problem and decides that the meeting is the place to air it, That Leader needs to take control of the meeting back, offer to meet with the argumentative person later and return to the topic.

Topics: blog, Business, Marketing strategy, Leadership, Teamwork, Team, Team leader, Goal setting, Organizational conflict, Conflict resolution, team member

[caption id="attachment_2491" align="alignleft" width="200" caption="Team Conflict"] [/caption]

Conflict happens.

It happens when individuals or groups are not getting what they need or want and are seeking their own interests. Like a child, sometimes a person is not even aware of the need and unconsciously acts out. Then there are the people who are very aware of what they want and actively work at getting it. It is That Leader’s task to get conflict resolved as quickly as possible for the good of the team.

Topics: Decision making, Communication, Controversy, taem members, Business, Leadership, Team leader, Conflict resolution

[caption id="" align="alignleft" width="175" caption="Simple Strategic Plan"] [/caption]

Here is a leadership self-assessment to help you see where you are and what you need to work on. Please take some time to think about yourself as That Leader. Let's start with a list of the tasks of leadership for you to think about.

Topics: Business, Leadership

[caption id="" align="alignright" width="240" caption="Team Spirit"] [/caption]

In order to be That Leader a person has to be able to comprehend the organizational leadership structure and how it impacts the business culture, its identity and the business norms.  In other words, That Leader needs to understand how the company works.  How does the company want leadership to communicate, enforce policies and provide feedback between it and its employees?  How is the company organized in this regard?

Topics: Management, Facebook, Business, Leadership, Teamwork, Team leader

[caption id="" align="alignleft" width="240" caption="Leaders and Followers"] [/caption]

At one time or another we all find ourselves in our first leadership position. We may be called to a temporary position to be evaluated for permanent one as a team leader. We might be called to a permanent position based on what the boss thinks of us.

What are the traits of a good leader? Do you know or do you just have gut feelings? While gut feelings are a good first step, traits actually spelled out give you a firmer idea of what is expected of you. Here are some that you can use as part of your foundation.

Topics: Small business, Communication, Business, Marketing strategy, Leadership