BroadVision Marketing Blog

By now you have probably recognized the value of having prospective customers and clients find your business by searching on the Internet. And you likely have a good understanding that Search Engine Optimization (SEO), quality content, and the use of Social Media all play a part in making that happen.

It is estimated that Google Hummingbird “has impacted” 90 % of searches, according to Kapil Jekishan from Webquacker. I couldn’t find out where he got that titillating statistic although I tried to find it on Google. I started with his entire sentence, but I didn’t get there. So I went to “Hummingbird 90% searches” which is the old way of finding things. In doing that I found more variations of the same quote. One came from last October 2013 when Kendall Finn predicted that it “will affect” 90% of searches worldwide (Hummingbird: Google Answers Your Questions, Anticipates What You Want to Know). Another similar quote from the end of September came from Jim Edwards who wrote in his first paragraph that “it affects 90% of search results.” (Google Changed Its Core Algorithm, Affecting 90% Of Search Results — And No One Noticed).

Search engine optimization, known affectionately by its friends as SEO, is an overwhelmingly difficult topic to base a blog article on. However, I have found the ideal infographic that covers the whole thing—content and keywords, inbound links, social media and all. Before I overwhelm you with this behemoth we need to take a few minutes to look at content, links and social from the eyes of a couple of SEOs, which in this case means search engine optimizers.

I tried to find an explanation for why Google no longer gives information on all the organic search words our clients use to find us. Have you seen all the articles circulating since the start of the year on the death of Google organic keywords? One from Hubspot, written by Hartley Brody, has as a title, Is 2013 the Year Marketers Lose Keyword Research?A company, Resource, announced Empty Analytics: How “Not Provided” Keyword Data Affects SEO. Here’s another one: The rise of (not provided). Is Google making it impossible to measure natural search ? Get the picture? I tried to find a simple explanation for what Google is doing when it lists these lost organic keywords as (not provided) thereby not telling us what keywords a client used. But most of the article writers assumed that the reader knew how this designation for lost organic keywords as (not provided) came to be. The one with the most understandable explanation was the Hubspot blog by Hartley Brody.

Your landing pages are the places where a search engine decides to send your potential client to. How do you create landing pages that will get people to stick? How do you draw them into your sales funnel? You need to use the right SEO keywords, learn what works, and be willing to change what doesn't. I found these sights when I looked for a few thought leaders' articles on the web that might help you improve all your pages. Amazingly enough the first one I found was repeated on several blogs, but I think I found the original.