BroadVision Marketing Blog

I thought I was finished with the idea of do it yourself social media work, but apparently I am not. There are some other things that you need to know to find yourself on the top page of many search engines.

Last week we totaled up the amount of time you could take doing social media marketing, without LinkedIn and some other places. We saw how you could spend over half of a 40-hour work week. If you were worth $30 an hour, it would have cost you $2888.00 a month to pay yourself. Your time and your worth are your value added when you do it yourself.

Topics: BroadVision Marketing, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Business, social media marketing, Branding, Blogging, Twitter

I am still on a kick about what it really costs to work on your social media marketing. We are assuming right here that you are going to do all the work on your social media yourself rather than have someone in your office or having an external marketing firm do this for you.

We have determined that writing your blog yourself, if you are worth $30 an hour, is going to cost you $720 a month with a time cost of around 24 hours.

Topics: marketing, Pinterest, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, social media marketing, Blogging, Twitter

All businesses selling products or services are familiar with the term “marketing budget.” This means a plan to organize and allocate future funding of business functions. If you only have money for a mini-compact car, you are not going to go look at limousines. Right?

Let’s say you have a marketing budget of $1,000. If we use this to bring people to a computer site, we would call the same amount we intend to spend a “traffic budget,” since we are working to get the traffic to the site or even to our brick and mortar store using computer advertising.

“Conversion” is not just a religious term. It now means getting the customer to meet the business and to interact with it. Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. The conversion rate is only going to be a percent of all those who come to the site, the percent who actually buy.

One way to get people to the site and to convert is to encourage them to do something, to become interactive. The best way to do that simply is a “call to action (CTA).”

A call to action has four main parts:

1. The Call: This is the request that a person interact the way you want him to.


2. The Action: On the computer, the simplest action a person can make is to click a button.


3. The Outcome: What happens when the person clicks the button. This should be related to the call. For example, if you ask them to click to get a free coupon, you deliver the coupon when they click the button.


4. The Design: The design will make a difference in how people respond, but there are many different types of designs. You will have to do some experimenting to find the one that works best for you.

Your CTA needs to be on every one of your website pages. If you have a blog site, it should be at the bottom of each blog.

How are you doing with this information? Are you having trouble getting responses?

 

Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.

 

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• 6 Lead Nurturing No-No's to Avoid in Your Email Campaigns (hubspot.com)


• 10 Amazing Blogging Insights Your Analytics Can Tell You (hubspot.com)

Topics: marketing, Using Different Media, landing page, Conversion rate, Hubspot, Marketing Plan, Facebook, mobile marketing, Social Media, Marketing Principles, Business, social media marketing, Branding, Blogging, Twitter

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We have seen that the three underlying causes of conflict are emotions, anxiety and stress. You would think that differences in values, lack of communication, not understanding the entire project or even power plays would be the causes. But if you look at each of those you will see that beneath each are emotions, anxiety and stress. That Leader is aware of this and understands that some of the resulting conflicts create a few issues that mask them.

Topics: social media marketing, Marketing strategy, Leadership

Guest Blogger Tom Foremski

[caption id="attachment_2077" align="alignleft" width="134" caption="Tom Foremski "In My Humble Opinion""] [/caption]

There's a gold rush going on as legions of self-proclaimed experts are working with corporations to help them monetize the potential riches in exploiting social media.

I look at the links and articles that social media "experts" are sharing all day long on Twitter, Facebook, etc, and it all boils down to this type of message: "Here are ways to turn social media into a lucrative corporate marketing/sales channel."

There are lots of services such as Klout, etc, that help corporations identify the people in social networks that should be targeted as part of online marketing programs. And there are hundreds of books written about how corporations can and should use social media to boost sales, profits, etc.

But social media is not corporate media. This is a very important distinction.

Topics: social media marketing