BroadVision Marketing Blog

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity

Having a solid marketing strategy is essential for growing your business. But there are other ways you can promote your business, as well.

There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.

Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion

Local SEO is not a magic wand that will bring droves of customers to your door. But, done right, it will bring people to your website.

Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:

Topics: Google, content marketing, website traffic, attract customers, inbound marketing, SEO, social media marketing, local SEO

 

Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

Why You Should Be Using Inbound Marketing

You may have heard that Inbound Marketing, or content marketing as it is sometimes called, is the marketing of the future.

Topics: inbound marketing strategy, content marketing, inbound marketing, social media marketing, Content Marketing Strategy

You know that as a business owner there are a number of marketing strategies you can implement. And you know that using the Internet and social media is a strategy that almost all businesses are pursuing. But 

Topics: local inbound marketing, Marketing Plan, social media marketing

One of the perennial truths about inbound, or content, marketing is that it is never static. Tools come and go, tactics change and evolve, and strategies shift and refine. This is just as true for the B2B marketing space as it is for consumer-focused marketing efforts. 

Topics: business blogs, content marketing, inbound marketing, social media marketing, infographic

Using social media and publishing content is a must for most businesses today. The old saying that "Content is King" has a great deal of truth to it. Content drives SEO results, attracts visitors, and communicates your brand and your product, or service, offerings.

Topics: brand awareness, content marketing, social media marketing

Recently I read an interesting discussion on LinkedIn based on a question from Stacia Rubinovich: “What/who would you recommend for a "crash course" in social media marketing?

Topics: Social Media Managing, Social Media, social media marketing

Plenty of business people are not using LinkedIn to the best of their ability because they don't know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?

Topics: marketing, San Francisco Bay Area, Petaluma, Lewis Howes, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, social media marketing, Branding, Marketing strategy, Leadership