<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Jaco Grobbelaa

Recent Posts

What to Do With QR Codes

Posted by Jaco Grobbelaa on Tue, Jul 05, 2011 @ 11:29 PM



[caption id="" align="alignleft" width="216" caption="Toy with QR Code"] [/caption]


As QR codes become more common you are going to see them used in many creative ways.  I just started looking for them, using them and I am fascinated.

Here is a list of some of the ways you might want to use them for your business.

Read More

Topics: Marketing and Advertising, Uniform Resource Locator, Advertising and Marketing, Mobile phone, Business card, QR Code, Quick Response Code, Barcode, mobile marketing, Social Media, smartphone

Landing Page Management Processes (3)

Posted by Jaco Grobbelaa on Thu, Jun 30, 2011 @ 11:23 PM



[caption id="" align="alignleft" width="210" caption="Khafres pyramid in Giza, Eqypt"] [/caption]




A military tactical model can help you optimize your landing page. Your landing page itself is the very tactical initiative on the front line, but it needs to be directed by higher level strategies made up of useful intelligence and market learning from the battlefield. Since the point of your landing page is conversion and sales, you need to examine not just your landing page per se, but a pyramid of seven successive levels that will bring you the win.

Read More

Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business

Optimizing Traditional Landing Pages (1)

Posted by Jaco Grobbelaa on Mon, Jun 27, 2011 @ 02:22 AM



[caption id="" align="alignright" width="279" caption="Feedback loop"] [/caption]


You have a business or a service. What is the ultimate goal of your website? It’s not to get people to look at it and think you have created a cool landing page. You want to sell them your product or service. To make the sale you want to convert the lookers into customers. This is where the landing page makes a difference. Today your business depends on how well you create your online marketing program and the effectiveness of your landing page.  You want that page optimized.

Read More

Topics: marketing, Marketing and Advertising, landing page, Conversion rate, Landing page optimization, Optimization (mathematics), Marketing Plan, internet marketing, Social Media, Marketing Principles, Business

4 Insights to Marketing Success

Posted by Jaco Grobbelaa on Thu, Jun 23, 2011 @ 09:14 PM



[caption id="" align="alignleft" width="240" caption="Marketing Plan"] [/caption]


A cook starts with a recipe. A tourist starts with a map. An architect starts with a plan. So why do many small business owners think they can run their business without a  marketing plan?

To many small business owners, marketing means advertising - which means big bucks. And yes, some sorts of advertising are costly, but marketing also includes lots of less costly ways to engage prospective customers. With some research, planning, preparation and execution, business owners can be successful with marketing without spending enormous amounts of their budget on advertising.


Do be sure and include some marketing in your budget, but it doesn’t need to be a high ticket item. A word of warning: as you look at what your competition is doing, remember that it might not work for you. Don’t copy them or customers might mistake you for them.


Here in brief are four main insights that can lead to marketing success:



Read More

Topics: marketing, Small business, YouTube, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Twitter

Can You Stick Your Landing Pages?

Posted by Jaco Grobbelaa on Mon, Jun 20, 2011 @ 01:06 AM



[caption id="" align="alignleft" width="166" caption="Landing page structure"] [/caption]


Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

Read More

Topics: marketing, Marketing and Advertising, landing page, Customer, website, Facebook, Social Media, Marketing Principles, Business

m-commerce

Posted by Jaco Grobbelaa on Thu, Jun 16, 2011 @ 11:50 PM



[caption id="" align="alignleft" width="178" caption="Mobile Internet Capability"] [/caption]
Read More

Topics: Mobile commerce, Mobile device, Foursquare, m-commerce, Facebook, mobile marketing, Social Media, Marketing Principles, Twitter, smartphone

Are You Aware of the Mobile Web?

Posted by Jaco Grobbelaa on Mon, Jun 13, 2011 @ 01:50 AM






What is the mobile web? I have never heard this term before I found an article about it. The mobile web is the next step in computing. There are expected to be more smart phones sold this year than computers. Vendors need to gear up to use the mobile web to sell their products.

Knotice has produced an elegant whitepaper talking about how vendors can use the power of the mobile web. “Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy,” the introduction says. The key for businesses? Using the mobile web in a “purposeful and relevant manner” to better serve customers.

Read More

Topics: Uniform Resource Locator, QR Code, IPhone, Mobile Web, Knotice, SMS, Facebook, mobile marketing, Social Media, smartphone

Getting More Likes on Facebook

Posted by Jaco Grobbelaa on Wed, Jun 08, 2011 @ 02:50 AM



[caption id="" align="alignleft" width="240" caption="Like Button"] [/caption]


Facebook business fan page owners are in the business of selling both their goods/services and proving they are getting their Facebook visited by the number of Likes they receive. In this regard a Like is a vote and a way to measure the effectiveness of the site.

Read More

Topics: marketing, Using Different Media, Online Communities, Likes, Like button, Facebook, Social Media, Business, Twitter

How to Get Sharing to Work for You

Posted by Jaco Grobbelaa on Tue, May 31, 2011 @ 11:36 PM



[caption id="" align="alignleft" width="240" caption="SUBWAY"] [/caption]


How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter,  and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “sharing.”

You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.

Read More

Topics: Using Different Media, YouTube, Uniform Resource Locator, Brand, sharers, influencers, Meteor Solutions, super influencers, Subway, Facebook, Social Media, Marketing Principles, Branding, Twitter

Why Social and Sharing Media are not the same thing

Posted by Jaco Grobbelaa on Sun, May 29, 2011 @ 08:19 PM



[caption id="" align="alignright" width="240" caption="Original Starbucks"] [/caption]


How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter, and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “ sharing

Read More

Topics: Using Different Media, YouTube, Social network, Brand, super influencers, Starbucks, sharing, Facebook, Social Media, Business, Twitter

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all