BroadVision Marketing Blog

How would you like some new information on marketing strategies for campaign development that will get you ahead of the curve? Campaign development blogs are as many as there are marketing agencies. Some of their marketing strategies start with the macro business mission statements and funnel down to the micro particular campaign. Some are into costs and statistical analysis while others are into more creative endeavors. One thing all marketing strategies have in common is the idea of a targeted market. Just who are you trying get to pay attention to you? How can you be heard above the noise of all the competition?

In the midst of all the marketing strategies campaign development blogs I read, I found one that had the audacity to say “This decade is going to be known as the decade of change and empowerment.   Demographic segments are changing driven by a lot of aspects including the economy and consumers and are becoming more and more empowered and choosy about which brands they want in their lives.”  

Changes in demographics

Nurturing your very own personal lead is as much art as science. Advice on this is all over the internet. How do you apply it all? For example, not letting your lead go cold is important to your sales team. Then there are the ways used to describe personal relationship building by “Know, Like, Trust” or “Respect, Trust, Listening”, “How about Listen, Track and Listen Some More, then Learn from Your Mistakes and Adjust.” Much of this you can look at scientifically to see if what you try is working. But to actually nurture your lead by creating a way to hook him and nurture him fall into the art section.

Personas are a way to understand your market segment. I’ll bet you think you know all about personas. But do you have them? Are you using them to define your market segment or are they sitting in a notebook somewhere totally forgotten? I thought so. I am going to breathe some life back into those market segments, known as personas, by bringing you the traditional persona criteria and another way to look at your market segments.

Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release,  Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”

It’s the start of a new year. Time to see what progress you made on your internet marketing site efforts if you haven’t kept up with it more often. How you analyze current internet marketing site efforts can give you insights into what you accomplished last year, including what worked and what needs work in order to optimize your current internet marketing site efforts. If you have not been paying attention to this on a daily to monthly basis, you have no hard facts to tell you if your internet marketing site efforts are working for you or not.

Let’s focus on doing some website analysis since this is the main way to check the effectiveness of your internet marketing site efforts.  Does this make you shiver in your shoes or your mind go blank?  Do you see yourself spending endless hours drowning in numbers?  If you work on your internet marketing site analysis all year round instead of once a year, you will learn how to make corrections as you go and not need to spend much time on it all at once.

Web Analytics

by Jaco Grobbelaar, owner of BroadVision Marketing and Robert Middleton, owner of Action Plan Marketing

If marketing is a struggle for professionals, it's not only because they don't understand the game of marketing, but also because they have a poor attitude about it. And this attitude, or what we prefer to call mindset, colors our approach to marketing and tends to result in our avoiding most marketing activities.

A marketing mindset is how we think about marketing. It's our attitudes, thoughts, beliefs, expectations, fears, fixed positions, assumptions, and limitations. You could say that our marketing mindset is the "water that we swim in."

The mindset affects us profoundly, but we don't see it because it's so close to us. Our actions are shaped by what we focus on, what we believe, what we think and what we assume. And if these beliefs, thoughts and assumptions are negative, we see marketing as something bad, something to be avoided.

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing

 

If you're a professional interested in attracting more clients, you want more than marketing theory, ideas and tips; you can read about those in hundreds of books. No, you want to build solid marketing skills you can use for a lifetime.

Here are the marketing skills that count. No matter what marketing strategy you use, from networking to speaking to eZines, to blogging, to video, trade shows, to collaboration, these are the core skills you'll use every single time. They are based on proven principles that have been time-tested with thousands of business owners and you'll have several breakthroughs in the following seven areas: