I have been stumbling over the words internal, "inbound" and outbound for the last few weeks and it seemed that no one could explain why. I have finally figured this mystery out.
There are internal, inbound and outbound links" and inbound and outbound marketing. Links and marketing are entirely different things with the some of the same words just made to trip people up.
Here are the tricks: Links refer to sites that are not on the current blog post. Marketing is about how we send out the message that we have a product or service for sale.
Digital Marketing for Everyone - The New Normal
- "Internal links" are links that go from one of your website pages to another of your own website pages. This week I learned that each blog post is a website page and you are more than welcome to link your current blog post to previous ones that are written along the same lines. You can also link to pages that tell about your website, your services, your contact information, in fact anything at all having to do with your website.
- An "internal link" is different from an "inbound link" which Wikipedia says refers to what we have been calling backlinkslinks where someone links to your page, or where you link to someone elses website. According to Wikipedia, Google's description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. So an inbound link is a vote for your page, whether from another of your pages or from someone else.
- "Outbound links" within your blog are websites that you quote from that are not a part of your website. Yes, this sounds like just what I said for an inbound link that comes from an outside source to you, but in this case you are giving credit within your blog to an outside site, just like I did with Wikepedia. They did not vote for me by leaving a backlink. I used them to give credit from the outside to what I have written to improve the credibility of my blog.
Confused yet?
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Topics:
outbound marketing,
San Francisco Inbound Marketing Agency,
outbound links,
Online Communities,
inbound backlinks,
complimentary Marketing Strategy Session,
Internet Marketing Strategy,
Social Media,
inbound,
Content Marketing Strategy,
content distribution,
distribution channels,
trust building,
blogging strategy,
short form video
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Topics:
Guest Blogging,
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distribution channels
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Topics:
SEO,
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distribution channels,
paid media,
earned media,
owned media
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Topics:
inbound social media marketing,
social media optimization,
inbound marketing,
social media marketing,
distribution channels
When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?
One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation.
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content marketing,
Guest Blogging,
inbound marketing,
Content Marketing Strategy,
email marketing,
content distribution,
distribution channels
