BroadVision Marketing Blog

Guest Blogger Ann Mullen

When advertising began at the end of the 1800s, it was enough to just put a drawing of the item in the newspaper. Quickly, salesman started putting a pretty girl next to the item and advertisement appeals began getting complicated.

In the 1970s Jib Fowles published a paper, “Mass advertising as social forecast: A proposed method for futures research, that the abstract said, “is an attempt to develop a procedure for anticipating broad socialcultural change by a decade. . . .culled with an content analysis of mass marketing.” In the report Fowles looks at 15 of advertising’s basic appeals, for when showing a tube of tooth paste is not enough.

Shirley Biagi, wrote a textbook “Media/Impact: An Introduction of Mass Media” now in its 8 ^th edition, that put Fowles’ list of appeals in her book.  At the time of Biagi’s 4 ^th edition, Frank W. Baker took the list from her book and put it on the internet at http://www.frankwbaker.com/fowles.htm.  Baker’s interest is in education and media literacy.

Topics: Advertising, Television advertisement, Fowles, Marketing Plan, Facebook, Marketing Principles

Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.

 

Topics: content marketing, Business Blogging, inbound marketing, Marketing Principles, affordable internet marketing

Guest Blogger: Ann Mullen

You have a product you want to sell. Putting it out on the street is not going to get it sold unless you are an ice cream man in the middle of July. Creating a website and writing blogs and more blogs about it aren’t going to get it sold either.

So if you have tried these methods without success or if you want to start selling your product, buckle up for a ride to your Target Market (no, not that Target).

Target market? What's that?

Your target market is the specific group of consumers that you want to aim your product or service towards. Don’t mind the preposition at the end of that sentence or the man behind the curtain.

Speaking of curtains, let’s say you want to sell curtains and draperies for fancy high-end living rooms. If you take your products to a gun store where people named Bubba and Billy Bob hang out, you have gone to the wrong target market. If you put your blog in this niche, you probably won’t get any bites either. You have to decide who you want to sell to.

Topics: target marketing, Jaco Grobbelaar BroadVision Marketing Petaluma CA, Marketing Principles

Today's marketing news comes from three completely different sources, but each has a good suggestion. Harvard Business review asks companies to decide what the point of their company is. After all, how can you brand and market a company without this information.

Manta, whose mini-articles are emailed to me daily suggested you check out Brandify.com to see how to use your branding, after you have a clue about the point of your company.

Topics: Marketing News, Jaco Grobbelaar BroadVision Marketing Petaluma CA, Social Media, Marketing Principles

 

Topics: Marketing Strategist Philip Kotler, marketing strategies, BroadVision Marketing Petaluma CA, Marketing Principles

Google Penguin Breaking News!

 

Official: Google Penguin 1.1 Now Live

May 26, 2012 • 11:10 am | (6) by Barry Schwartz | Filed Under Google PageRank & Algorithm Updates

For the past few weeks, we (Barry and Ben Pfieffer--ed.) have been reporting on speculation in the forums that Google released a Panda refresh. The Penguin 1.1 update is now officially live.

All of those speculative posts were down right wrong, according to Google. But Google's Matt Cutts has tweeted that a Penguin update is now live - the moment many of you have been waiting for.


Minor weather report: We pushed 1st Penguin algo data refresh an hour ago( that would have been about10 a.m.--ed.). Affects <0.1% of English searches.

Personally, I think all those times we reported on Penguin updates - I think those were live tests of what we see now. I think Google was testing this and some webmasters picked up that their sites either recovered or newly hit. Of course, there are many who were under the false understanding that they were hit by Penguin. But for the most part, I believe these were live tests. I can easily be wrong.

Those updates were on or about May 13th, May 15th and last night on May 24th.

So now we have it - I hope those who were hit by the original Penguin update on April 24th have recovered.

Forum discussion continued at WebmasterWorld.

Co-authors by Barry Schwartz and Ben Pfeiffer

 

Information supplied by Jaco Grobbelaar, owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.

 

Topics: Jaco Grobbelaar owner of BroadVision Marketing Pet, Google Panda, BroadVision Marketing Petaluma CA, Marketing Principles

I have been stumbling over the words “internal”, "inbound" and “outbound” for the last few weeks and it seemed that no one could explain why. I have finally figured this mystery out.

There are “internal, inbound and outbound links" and “inbound and outbound marketing”. Links and marketing are entirely different things with the some of the same words just made to trip people up.

Here are the tricks: Links refer to sites that are not on the current blog post. Marketing is about how we send out the message that we have a product or service for sale.

Internal, inbound and outbound links refer to links that are attached to a blog post.

• "Internal links" are links that go from one of your website pages to another of your own website pages. This week I learned that each blog post is a website page and you are more than welcome to link your current blog post to previous ones that are written along the same lines. You can also link to pages that tell about your website, your services, your contact information, in fact anything at all having to do with your website.

Topics: outbound marketing, inbound links, internal links, internal marketing, outbound links, Marketing Principles

Business networking is crucial to the marketing success of almost all entrepreneurs and small business owners.  I am a member of the Rivertown Business Builders chapter of BNI. Today I want to take some blog space and write about BNI. This information is also available on BNI's website.

Topics: Marketing Principles, Marketing strategy

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing

 

If you're a professional interested in attracting more clients, you want more than marketing theory, ideas and tips; you can read about those in hundreds of books. No, you want to build solid marketing skills you can use for a lifetime.

Here are the marketing skills that count. No matter what marketing strategy you use, from networking to speaking to eZines, to blogging, to video, trade shows, to collaboration, these are the core skills you'll use every single time. They are based on proven principles that have been time-tested with thousands of business owners and you'll have several breakthroughs in the following seven areas:

Topics: Robert Middleton, Petaluma CA. Jaco Grobbelaar, BroadVision Marketing in Petaluma CA, Marketing Plan, Marketing Principles

by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing

Not many business owners see marketing as a game. They see it as a struggle. But it’s only a struggle because they are unaware of the rules of the game and how to win the game.

Let’s look at a game most people are familiar with: baseball. In baseball there are four main activities: throwing the ball, catching the ball, hitting the ball and running. Pretty simple. If you took a person who was highly proficient at these four activities, but didn’t know the rules of baseball, and had him join a baseball team, he would struggle for some time. Until he figured out the rules of the game, baseball would be mysterious and perplexing.

Topics: Social Media, Marketing Principles