BroadVision Marketing Blog

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A few years ago I was in a seventh grade classroom where the students were studying the American West in the 1800s. A man dressed in chaps, boots and a 10-gallon hat brought his rope and a branding iron into his story. That was the first time I connected my marketing concept of branding with an earlier model.

I also realized that there is a difference between branding (an act) and a brand (an object). A company can have great branding, a great name, slogan, color scheme, but still not have a great brand.  Likewise some companies don’t have good names, may have ugly colors and horrible slogans, but they have great brands. The brand does a great job of communicating what this business does well.

Topics: Social Media, Marketing Principles

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You want to go into some business. So you do your homework and discover that there are millions of similar companies out there.

You could crawl back under the rock you’ve been working for or you can learn an important key to help your new business idea stand out.

Let me start by giving you a short television commercial quiz.

Topics: Social Media, Marketing Principles

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Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 ^st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

Topics: Customer, Online Communities, VoC, Hearing (sense), Voice of the Client, Marketing Plan, Facebook, internet marketing, Social Media, Marketing Principles, Business, Twitter

Topics: Marketing Syntax, Marketing Message, Marketing Principles

Topics: Marketing Syntax, Problem, Target, Outcomes, Marketing Message, Marketing Principles

If you are going to attract more clients to your professional service business, you must market those services.

But you can't market haphazardly and expect consistent results.

You must market according to proven principles.

This article outlines those principles and gives you the keys to growing your business with less struggle and effort.

Click here to dowload this document now!

Topics: Professional Services Provider, Professional Service Provider, More Clients, Marketing Principles, Business Owner, Business