BroadVision Marketing Blog

[caption id="" align="alignleft" width="210" caption="Khafres pyramid in Giza, Eqypt"] [/caption]

A military tactical model can help you optimize your landing page. Your landing page itself is the very tactical initiative on the front line, but it needs to be directed by higher level strategies made up of useful intelligence and market learning from the battlefield. Since the point of your landing page is conversion and sales, you need to examine not just your landing page per se, but a pyramid of seven successive levels that will bring you the win.

Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business

[caption id="" align="alignleft" width="192" caption="Dynamic Landing Page Example"] [/caption]

How is your landing page? Does it lead to conversions and sales? The whole point of your online presence is to close the deal. Your landing page, if properly optimized, is often the first impression a potential client has of your business. It is not enough to have the elements optimized or to have the page the best it could be. Your battlefield mission is to study your landing page marketing on a pyramid of seven successive levels where element and page optimizations are at the very bottom.

Topics: Social Media, Marketing Principles

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You have a business or a service. What is the ultimate goal of your website? It’s not to get people to look at it and think you have created a cool landing page. You want to sell them your product or service. To make the sale you want to convert the lookers into customers. This is where the landing page makes a difference. Today your business depends on how well you create your online marketing program and the effectiveness of your landing page.  You want that page optimized.

Topics: marketing, Marketing and Advertising, landing page, Conversion rate, Landing page optimization, Optimization (mathematics), Marketing Plan, internet marketing, Social Media, Marketing Principles, Business

[caption id="" align="alignleft" width="240" caption="Marketing Plan"] [/caption]

A cook starts with a recipe. A tourist starts with a map. An architect starts with a plan. So why do many small business owners think they can run their business without a  marketing plan?

To many small business owners, marketing means advertising - which means big bucks. And yes, some sorts of advertising are costly, but marketing also includes lots of less costly ways to engage prospective customers. With some research, planning, preparation and execution, business owners can be successful with marketing without spending enormous amounts of their budget on advertising.

Do be sure and include some marketing in your budget, but it doesn’t need to be a high ticket item. A word of warning: as you look at what your competition is doing, remember that it might not work for you. Don’t copy them or customers might mistake you for them.

Here in brief are four main insights that can lead to marketing success:

Topics: marketing, Small business, YouTube, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Twitter

[caption id="" align="alignright" width="240" caption="A good question"] [/caption]

You may have been in business all your life, but haven't looked into social media? Meanwhile requests from your clients (or your kids)are forcing you into the 21^st Century whether you want to or not. Does the social media terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Actually this is so new that it’s just as new to the young entrepreneur as well.

 

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

All businesses selling products or services are familiar with the term “marketing budget.”This means a plan to organize and allocate future funding of business functions. If you only have money for a mini-compact car, you are not going to go look at limousines. Right?

Topics: Social Media, Marketing Principles

[caption id="" align="alignleft" width="166" caption="Landing page structure"] [/caption]

Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 ^st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

Topics: marketing, Marketing and Advertising, landing page, Customer, website, Facebook, Social Media, Marketing Principles, Business

[caption id="" align="alignleft" width="178" caption="Mobile Internet Capability"] [/caption]

Topics: Mobile commerce, Mobile device, Foursquare, m-commerce, Facebook, mobile marketing, Social Media, Marketing Principles, Twitter, smartphone

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A few months ago I tried an experiment to increase the fan count of one of my clients. We decided to run a simple contest with a gift card as the prize. The client’s fan count quadrupled. Promotions are one of the oldest kinds of advertising because they play on people’s competitive natures. People love to win! Social media is exploding because it harnesses people’s need for interaction. By connecting your brand with competitive events that allow your customers to display their talents and opinions is a super way to grow your Facebook fan page.

Topics: Social Media, Marketing Principles

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How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter,  and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “sharing.”

You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.

Topics: Using Different Media, YouTube, Uniform Resource Locator, Brand, sharers, influencers, Meteor Solutions, super influencers, Subway, Facebook, Social Media, Marketing Principles, Branding, Twitter

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Can you identify these clever sayings?

• “Never leave home without it?”

• “Finger-lickin’ good”

• “Just do it”

• “M’m m’m good”

• “Melts in your mouth—not in your hands”

• “Let your fingers do the walking”

OK, some of them are even before my time. Don’t worry about it. The point is that these clever sayings are slogans, a very important part of your brand. If you want to stand out from your competition, you have to develop a remarkable slogan. You want to project mental images of your brand, something that is difficult to forget.

Why is it important to work on your brand? Because your brand can work for you or against you. If you don’t take the time to come up with something unique, you will not be remembered when a customer is ready to convert.

Topics: Marketing Principles, Business, Branding