BroadVision Marketing Blog

Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy. The problem that arises for many marketers, however, is that they tend to start the process backwards.

Topics: content marketing, Marketing Objectives, Marketing strategy

Would you sell long-term-healthcare insurance to a college student or place ads to sell body piercings to people living in-home care situations? Who you are selling to is a simple idea within your marketing strategy. A key factor to success in today's market place is finding subtle differences to give your business the successful marketing edge. You want to sell your product or service in an appropriate way to different segments of the population or only to those in your niche, those who share experiences, values and goals. You could segment them based on demographics, like their date of birth, income and occupation; or through psychographic life-stage segments, like young families, empty-nesters or careerists.

Topics: target marketing, cohors, psychographics, boomers, millennials, targeting, targeting market, Inbound marketing agency in CA, demographics, BroadVision Marketing Petaluma CA, Marketing strategy

Business networking is crucial to the marketing success of almost all entrepreneurs and small business owners.  I am a member of the Rivertown Business Builders chapter of BNI. Today I want to take some blog space and write about BNI. This information is also available on BNI's website.

Topics: Marketing Principles, Marketing strategy

by Jaco Grobbelaar, owner of BroadVision Marketing and Robert Middleton, owner of Action Plan Marketing

Once you are armed with the previously blogged marketing principles, you are ready to choose marketing strategies or activities that get your message out into the world and in front of prospective clients.

Let's revisit Marketing Ball. The marketing strategies you employ depend on where your prospects are located on the Marketing Ball model. Remember that the purpose is to move them around the bases. First are marketing activities to get prospects onto first base.

From stranger to affiliation to attention

Your first step in moving from home base to first is developing affiliations with those who could be possible clients. An affiliation is a connection between people. If you belong to an association or organization, you have an affiliation. If you went to the same college, you have an affiliation. If you belong to a church, you have an affiliation with all the other members.

Topics: Jaco Grobbelaar BroadVision Marketing Petaluma CA, Marketing Plan, Marketing strategy

Plenty of business people are not using LinkedIn to the best of their ability because they don't know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?

Topics: marketing, San Francisco Bay Area, Petaluma, Lewis Howes, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, social media marketing, Branding, Marketing strategy, Leadership

 

This video is a few years old, but the basic ideas haven't changed. You can use Microsoft Office as your RSS Reader, but that's a different video.

This is short and silly. Enjoy and learn:

[kkytv id="0klgLsSxGsU" width="600" height="385"]

 

Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.

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Topics: Using Different Media, San Francisco Bay Area, Petaluma California, News aggregator, Microsoft Office, Really Simple Syndication, RSS Feeds, BroadVision Marketing, Facebook, Social Media, LinkedIn, Business, Marketing strategy

Have you ever gone fishing and taken several poles?  Business blogging and other platforms like Facebook and Twitter are like having several poles in the water to hook a client into coming to your website and using your products or services. These platforms are not hard sell platforms. People won’t come visit you if all you do is bombard them with why they need your product or service. They want to learn something or be entertained. What you tell them is the bait on your hook.

Topics: marketing, Using Different Media, blog, BroadVision Marketing, Facebook, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Twitter, Marketing strategy

Business blogging is a powerful low-cost marketing tool when you look at all the other marketing tools available. Its power is in the fact that you are writing about what you know. While it takes time, your knowledge is the value added if you have taken the time to learn how to use blogging properly. There is a big caveat here. Do not expect your blog to get you instant clients, customers or even readers. Expect little and you will be surprised when things work out. Expect instant success and you will be disappointed.

Topics: marketing, Web search engine, Business Blogging, blog, BroadVision Marketing, Search Engine Optimization, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Marketing strategy

One of the greatest things since sliced bread in the business blogging world is using multimedia. This week you have seen me use some of the ideas that I have written about. Today I have a video for you because words sell and video helps.

[kkytv id="livzJTIWlmY" width="600" height="385"]

 

• Adding video and photos to your website and blogs can have a major impact on your sales.

• Unless you are aiming for an amateur look, create videos that look professional or you can find something like the one I found on YouTube. These will enhance your image.

• Remember that photos are not free. When you search using Google and select images, go to the funny gear looking thing on the upper right. Click on that and go to advanced settings. You will go to a page that at the bottom has a place where you check mark that you want images that are free. Click search and see what is left. Not satisfied? Try Flicker: http://www.flickr.com/creativecommons/ using the attribution license and be sure to attribute. Try PublicDomainPictures.net: http://www.publicdomainpictures.net/;  or Dreamstime: http://www.dreamstime.com/free-results.php?searchby=sandwich+generation&searchtype=free.

• You can also purchase photos and graphics, often for reasonable rates.

What sort of multimedia are you using? How has it worked for you? What would you like to know more about?

 

Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.

 

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Topics: Google, YouTube, Videos, Multimedia, Photos, blog, BroadVision Marketing, Facebook, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Marketing strategy

Do you have a marketing message that grabs your prospects attention?

As business owners we all need a strong marketing message that grabs the attention of a prospect. Without a marketing message that grabs a prospect’s attention it is almost impossible to build a relationship that could lead them to using our services or products.

This begs the question, what does a strong, attention grabbing marketing message looks like? There are four questions/criteria to consider when developing your marketing message:

Topics: Marketing Syntax, target market, Social Media, Marketing Principles, Marketing strategy