BroadVision Marketing Blog

Part of the inbound marketing puzzle is to consistently identify and attract new leads. As you develop successful methods to do this it is essential to know your next action or step number two of your inbound marketing plan.

What do Bill Gates, the late Steve Jobs, “internet founder” Al Gore and a local inbound marketing strategy all have in common? If you say computers, I’ll have to tell you that’s not all. They are all Baby Boomers and almost every organization has one or other product or service they want to sell to baby boomers. Jobs and Gates were both born in 1955 and Gore was born in 1948. Baby Boomers are not only the largest market segment today, they are also the local inbound market segment with the most dispensable income – in other words, they have money to spend!

Are you in the habit of leaving comments on blog posts that you read regularly? If so how much thought and effort do you put into writing your comments? If the answer is not much, then you may be surprised to know that there is an art to leaving comments. After all, isn’t your aim to attract potential new readers and local leads by leaving a comment? There is absolutely nothing worse than those annoying comments from people who can’t even use their own name! Instead they use keywords or hide behind some form of alias. How on earth are they supposed to become well known in their industry?

Webinars are becoming known as the new wave inbound marketing tool for your business. They can be used to both produce leads for your business and used to sell your products. While using the technology behind the scenes of a webinar may sound intimidating, they are not that difficult to run. As with anything new it takes a little time, patience and effort to learn how to run a successful webinar.

Once you have found a good source of leads your next step is to entice them through your sales funnel. Your end goal is to have them purchase a product or sign up for your services. Not doing this step, unfortunately, is a mistake that many marketers both online and those who market locally make. They forget about how to nurture leads and process them through their sales funnel.

At first your main nurturing goal is to introduce you and your business to them. This should be done in a friendly and non-threatening manner, don’t come across as all salesy. Instead look to educate your reader on what you do and how you can help them achieve their goals.

How do you stay popular in the most inbound part of local inbound marketing—knowing when to post to social media platforms? I find that there are two schools of thought on when is the best time to post to which social media. I am going to offer them both to you and you can use which ever you choose to stay popular in the Social Media World. The first school of thought is that you have to do your homework yourself. While there are helps for doing this, a lot of it is going to be trial and error.

Think of a blog article as a seed. Next think about a big garden where you want to grow repeats of that article. What you need to do is get a bunch of those seeds and throw them everywhere. Basically that is the concept of content syndication. In other words syndicating your content means getting it shared on various websites across the area of the internet you want to cover. While this sounds easy enough, hold on there, Farmer Jones. There are some key points to take into consideration.

Lead intelligence reminds me of Spy vs. Spy. Maybe that’s because the word “intelligence” is in there, like CIA and FBI. OK, FBI is really the Federal Bureau of Investigation, but they work the same. What do you think? I have read that lead intelligence is a form of data mining, the purpose being to capture vital information about your prospect thereby giving your team the best shot at making the sale. The act of asking questions about your lead is an important part of your local inbound marketing strategy.

The basis of local inbound marketing consists of using quality content along with social media sites and by performing good SEO on your site. All of this needs to be performed on a consistent basis. Today let’s discuss using Instagram in your business because Instagram has recently unveiled a new program—Instagram Video

Social bookmarking sites have been around for years, but their popularity as a local inbound marketing tool is just now being realized by anyone who markets on and offline. The internet is a powerful tool which provides you with several resources that you can use to create a successful marketing plan. Let’s get back to basics and look at the Bookmarking aspect of the internet and how you can use it in your local inbound marketing plan.