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BroadVision Marketing Blog

Increase Your Traffic With Infographics [Tips]

Posted by Jaco Grobbelaar on Thu, Sep 06, 2018 @ 10:01 AM

Everyone wants to see more visitors to their website. And, while there are many tools to make this happen, visual content has proven to be one of best ways get social shares and drive traffic. 

[This post was previously published and has been revised and updated here]

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Topics: infographics, visual content, social media optimization, graphics, repurposing content

A Quick Guide To Great Marketing Emails

Posted by Jaco Grobbelaar on Wed, Aug 29, 2018 @ 03:19 PM

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

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Topics: email marketing strategy, email, email marketing, call-to-action, nurturing leads

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Thu, Aug 23, 2018 @ 12:11 PM

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

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Topics: Video Marketing, video, visual content, Media Marketing Strategy, Branding

Email Marketing 2018: Old School Still Reigns

Posted by Jon Sooy on Wed, Aug 15, 2018 @ 04:33 PM

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

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Topics: list building, email marketing strategy, email marketing, Email lists, email

5 Tips For Creating Target Market Personas

Posted by Jaco Grobbelaar on Thu, Aug 09, 2018 @ 01:06 PM

You already know that your target market is essential to your marketing success. But how do you figure out who those people are?

 

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Topics: target segment, target market, personas, content marketing, Target Audience

3 Pillars Of Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jul 25, 2018 @ 02:41 PM

There are a number of elements required for a successful content marketing strategy. Some are more important than others, and some are needed for large enterprises, but not for small businesses. But what are the three fundamental elements that are non-negotiable?

If you are reading this you already know (or hope!) that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

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Topics: content distribution, content creation, distribution channels, website design, Content Marketing Strategy

Your Content Marketing Strategy Needs A Plan. Seriously.

Posted by Jaco Grobbelaar on Wed, Jul 18, 2018 @ 09:00 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

 

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Topics: Marketing Plan, Content Marketing Strategy, content marketing, inbound marketing, content distribution

An Effective Strategy To Promote Your Company

Posted by Jaco Grobbelaar on Wed, Jul 11, 2018 @ 07:32 AM

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

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Topics: promotion, Content Marketing Strategy, Marketing Plan, inbound marketing strategy, content creation

3 High-Level Tips For Your Content Marketing In 2018

Posted by Jaco Grobbelaar on Mon, Jul 09, 2018 @ 07:30 AM

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

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Topics: content marketing, Content Marketing Strategy, Marketing Plan, content creation, Target Audience

Seven Deadly Sins Of Your Website Design

Posted by Jon Sooy on Thu, Jun 28, 2018 @ 12:32 PM

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

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Topics: website design, Landing pages, email marketing strategy, website traffic, SEO strategy

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