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BroadVision Marketing Blog

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

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Topics: content marketing, inbound marketing tips, Business Blogging, Email lists, Social Media, email marketing

Using Social Media Sites To Boost Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Oct 04, 2017 @ 09:03 AM

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

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Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing

Using Lead Magnets to Boost Your Inbound Marketing Reach

Posted by Jaco Grobbelaar on Fri, Sep 29, 2017 @ 01:01 PM

Success with inbound marketing hinges on attracting leads and subscribers. And using valuable, free content known as "lead magnets"can make that happen in a dramatic fashion.

A "lead magnet" is a nicely descriptive term, but what is it exactly? Essentially, a lead magnet is simply something free - usually some type of content - that a website visitor receives in exchange for their email address.

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Topics: Business Blogging, affordable internet marketing tips, inbound marketing, ebooks, lead magnet

Using Case Studies To Power Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Sep 27, 2017 @ 09:03 AM

We all know that people rely on reviews. And personal referrals are even better. But did you know that case studies can also build trust in your brand?

Attracting and engaging with prospects, or leads, is a challenge for almost every business. But prospective customers or clients are becoming increasingly wary of the worn out hype and hyperbole that so many companies still put out.

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Topics: inbound marketing tip, Branding Case Study, case studies, client success story, trust building

5 Content Marketing Strategies That Won't Cost Much

Posted by Jaco Grobbelaa on Mon, Sep 25, 2017 @ 10:30 AM

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5 Tips For Using Email Effectively With Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

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Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

Multi-Channel Distribution Is The Key To Expanded Content Marketing Reach

Posted by Jaco Grobbelaar on Wed, Sep 20, 2017 @ 09:24 AM

Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.

When it comes to  content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.

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Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media

Optimize Your Website For Affordable Local SEO Results

Posted by Jaco Grobbelaar on Wed, Sep 13, 2017 @ 10:08 AM

If you are a local business you want to be found online. And a local SEO strategy is essential. But getting visitors to stay on your site can be a challenge.

There are a number of statistics of how long the average visitor stays on a website before clicking away. A good estimate is about 15 seconds. The tragedy for many local businesses is that, while they may be quite successful in driving traffic to their site, they fail to keep visitors there long enough to interact or engage with them.

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Topics: website traffic, homepage, user experience, website design, local seo marketing, affordable local seo

Good Local SEO Needs Good Content Marketing

Posted by Jaco Grobbelaar on Fri, Sep 08, 2017 @ 09:35 AM

Being on the Internet and hoping your site will be found is a losing proposition. If you're a local business you must have local SEO. And that means having great content.


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Topics: content marketing, content creation, Content Marketing Strategy, local SEO, local seo marketing

Good Content Marketing Needs Good Calls-To-Action

Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

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Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

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