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BroadVision Marketing Blog

Content Marketing And Goal Setting

Posted by Jaco Grobbelaar on Wed, Jan 09, 2019 @ 07:47 AM

Content marketing can be exciting and challenging. It can also be frustrating when your marketing objectives aren't clear cut or are conflicting. Knowing what goals are best suited for content marketing and for you business should be the first step in any content marketing strategy.

 

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Topics: digital marketing objectives, Marketing Objectives, Marketing Plan, Goal setting, Content Marketing Strategy

Visual Marketing: Harness The Power Of Video

Posted by Jaco Grobbelaar on Wed, Jan 02, 2019 @ 07:09 AM

If there is one thing that attentive marketers have learned over the last few years or so is that video rocks! We are creatures that love to watch videos and incorporating this visual powerhouse in your marketing is a sure way to attract attention and drive traffic.

 

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Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video

Digital Marketing Trends To Watch For In 2019

Posted by Jaco Grobbelaar on Thu, Dec 27, 2018 @ 02:09 PM

Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.

 

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Topics: inbound marketing strategy, Marketing strategy, Content Marketing Strategy, digital marketing, marketing trends

SEO In 2019: What You Need To Know

Posted by Jaco Grobbelaar on Wed, Dec 19, 2018 @ 11:34 AM

If you have a website and you want people to find it, you either must give them your URL or hope it comes up when they are searching for a business like yours. Simple, right? Well, that’s where search engine optimization, or SEO, comes in. And things change there constantly!

 

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Topics: brand awareness, mobile search, SEO strategy, best seo practices, on page SEO

Call-To-Action Best Practices For Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Dec 14, 2018 @ 09:59 AM

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.

 

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Topics: CTA, call-to-action, inbound marketing tips, Landing pages, Content Marketing Strategy

Email Is A Versatile Marketing Approach

Posted by Jaco Grobbelaar on Thu, Dec 06, 2018 @ 05:27 PM

Email has been with us for over 40 years. In fact, it's been around longer than many marketers! But it is still a powerful tool for marketing that can be used in a number of surprising ways.

 

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Topics: Email lists, email marketing, lead magnet, list building, email marketing strategy

Content Marketing Basics: A Primal Challenge

Posted by Jon Sooy on Wed, Nov 28, 2018 @ 07:01 AM

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

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Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA

Content Marketing Trends: 2019 And Beyond

Posted by Jaco Grobbelaar on Thu, Nov 22, 2018 @ 01:18 PM

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

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Topics: content marketing, SEO, Social Media, video, marketing trends

Using Social Media That Matters

Posted by Jaco Grobbelaar on Fri, Nov 16, 2018 @ 02:51 PM

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.

 

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Topics: social media strategy, social media plan, social media marketing, social media networks, content distribution

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

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Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

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