How many of you, business people out there, are confused about the difference between lead generation and demand generation? Raise your hands; don’t be shy. There is a distinct difference between these marketing strategies even though some marketing agencies use them both interchangeably or use the wrong one. Here’s a clue: one is focused on changing your clients’ perspective and the one wants to capture their information for you to follow up with.
Topics: demand generation, Online Communities, lead generation strategy, Internet Marketing Strategy, Social Media, demand generation strategy, lead generation, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.
Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.
Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic
You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.
We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.
Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy
We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.
I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.
Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.
Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.
Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Did you know that Marketing has a very specific language and syntax?
The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Achieving your marketing objectives hinges on having a solid strategy and a consistent commitment to follow through with your strategy.
The problem that arises for many marketers, however, is that they tend to start the process backwards. In other words, their tendency is to simply start with their proposed budget and use that to dictate what they can or can't do with marketing.
But this is not only unnecessarily limiting, it is short-sighted and focuses on the wrong parameters.
While it is true that your budget will, in fact, be a real determining factor in what tactics you can afford to employ and what resources you can actually make use of, it should not be the overriding factor. Flexibility, creativity, and agility may be required to "do more with less" when it comes to an affordable and effectivemarketing strategy. But without clear cut goals, or objectives, and a clearly defined plan of action and accountabilities, any money you do have will be poorly spent.
Remember, your marketing efforts are not like a pasta kitchen: you cannot afford to simply "throw spaghetti on the wall to see what sticks." You must plan, allocate, monitor and measure everything. And that requires planning beyond simply setting a budget.
Topics: Online Communities, digital marketing objectives, Marketing Objectives, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.
So, what does this mean for you? A quality business blog is still "a thing."
Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy