There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.
By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.
Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization
For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.
So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.
Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing
Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.
Think that's an exaggeration or a bit of journalistic hype? Think again.
Consider your own consumer behavior. How do you look for a service or a product? The statistics tell us that you most likely use your mobile phone to search.
When you find a likely prospect, what do you do next? Read reviews? Count how many there are and how well they're rated? Do you take time to check out their competition to see how they compare?
And here's what you most likely don't do:
While some people may still do some of these things, most people in most situations go online. For almost everything. Which means if they can't find your business online easily and quickly, you don't exist as far as they are concerned.
Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
Updated Dec. 2023
Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.
Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices.
Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution
In the 1970s Jefferty Schrank (attributions listed at the end of the article) presented a new way of looking at ads and some of the legal ways advertisers tell part of the truth and part that is not while most people don’t get it.
Topics: Advertising and Marketing, Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video
The world of SEO is both broad and deep. Like a flowing body of water, it is also changing constantly. And it is hard for business owners and marketing managers to stay afloat.
The reality is that comprehensive SEO management is a full-time occupation, but there are still actions you can take on your own to improve your website's search engine optimization.
Topics: off page seo, affordable SEO, local SEO, SEO strategy, best seo practices, on page SEO
For marketers and business owners or managers who function as marketers for their businesses, social media for inbound marketing can be a bit of a mystery.
Between the sheer number of potential platforms one can be on to the wide variety of formats that can be utilized on them, effective and optimal use of social media is challenging.
Topics: social media strategy, inbound marketing strategy, inbound marketing tips, inbound social media marketing, inbound marketing agency, social media marketing
Guest Blogger—Ann Mullen
Are all headline swipe files just a bunch of snake oil?
I actually found a recent blog by Yaro Starak, “How To Write Award Winning Blog Headlines” at http://www.entrepreneurs-journey.com/7668/how-to-write-award-winning-blog-headlines/print/ that is an honest introduction to writing headlines you can use as a basis for your swipe file.
Since most people don’t have the time to read the whole article and want the quick fix, I am going to ditch Yaro’s explanations and get to the meat of the matter. You are welcome to read the whole enchilada yourself if you have time. I couldn't cover it all so I stuck to the top six.
A good headline is essential to getting your blog article in front of your audience. Your content, while very important, is not as important as the headline. Yaro admits that he, himself, just writes a headline without looking at a swipe file, but there are things that he has learned that make better headlines than others.
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?
Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.
Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog
