BroadVision Marketing Blog

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

Topics: landing page, website traffic, inbound marketing, SEO, homepage

If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.

 

Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?

 

Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

Topics: email, Email lists, email marketing, list building, email marketing strategy

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

If you are like most Americans – around 70 percent of them, to be exact – you use social networking sites such as Facebook, Twitter, LinkedIn and others. And, if you are like almost everyone on the planet, you use Google to find stuff on the Internet.

Especially on your mobile phone.

Topics: Facebook advertising, social media marketing, paid media, trust building, remarketing

So you think you’re ready to hand your SEO efforts off to the experts. That can actually be a smart move. But before you sign anything, you need to ask some hard questions.

 

 

Successful businesses routinely outsource functions to vendors and such as bookkeeping and payroll, for example. The thinking is that it is often far more cost-effective to pay a third-party to manage these tasks than paying staff to do them. But there’s more to outsourcing than savings.

Topics: off page seo, mobile search, SEO company, outsourcing, SEO strategy